Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Uber’s self-driving vehicle which struck and killed a pedestrian in Arizona earlier this year had detected the woman prior to the crash, but the car’s emergency braking system had been disabled. In March, the modified 2017 Volvo XC90, which was operating in autonomous mode with a driver behind the wheel,

Swinburne University

The digital era has brought new challenges for universities. As well as the ever-rising set of expectations from their students, the tertiary education sector is under pressure to turn out graduates who are ready and able to work in digital businesses. If they don’t respond, universities risk becoming irrelevant as

Accenture Interactive has launched a Programmatic Services unit, which it says will help clients take control of their data and the technology they use for automated ad buying. The consulting firm will assist its clients to design, build and staff in-house trading desk capabilities. It will also offer managed services

Amazon Echo

FMCG brands need to rethink the fundamentals of marketing to survive in a world of voice-based shopping. That’s the view of  Vanessa Matthijssen, Deloitte Australia’s National Consumer Products Sector Lead and author of a new paper  ‘Meaningful brands – connecting with the consumer in the new world’. “Brands must shift

Executives have a unique role to play in encouraging the practice of experimentation within their companies. But arbitrary deadlines and a narrow focus can often hinder the process. According to Hazjier Pourkhalkhali, Global Head of Strategy at Optimizely, there’s two key thing execs need to focus on to encourage experimentation:

Adobe Magento

We’re living in an experience economy. But it’s important to make sure those experiences are shoppable. Adobe has agreed to buy Magento Commerce for US$1.68 billion. The deal plugs a glaring hole in Adobe’s strategy by adding an ecommerce platform to Adobe’s Experience Cloud. It is not the first foray by Adobe

Metcash Grocery

Australian grocery wholesaler Metcash has expanded its online presence in China, opening an online store for its convenience brand, Fresh Pantry. The new store on JD Worldwide marks Fresh Pantry’s first entry into China. The brand currently has two physical Fresh Pantry stores in Australia with 10 scheduled to open later

Not getting value out from your marketing technology? Try switching it off and see if you notice a difference. That’s the advice from Jason Burby, Chief Customer Success Officer at Domo. “Unplug it. What does it change? If it changes nothing then leave it unplugged and stop buying it. If

Esports is aggregating an almost inconceivably large global audience of cashed up and highly engaged digital natives and millennials, yet it remains a mystery to most business leaders. But given the huge potential, it is little wonder that established sporting codes see a lucrative greenfield opportunity and are opening their

China

Australian retailers see the Chinese market as a huge opportunity but aren’t satisfied with the strategies they have in place to reach Chinese consumers, according to new research. 87 per cent of Australian respondents see China as a lucrative market, but 56 per cent are not satisfied with their current