Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Nine’s takeover of Fairfax will “revolutionise advertising” creating a “marketing platform” benefiting from the combined scale and access to data across the two companies, according to a spokesperson the acquiring broadcaster. This morning Nine announced its intention to acquire Fairfax, representing a significant consolidation in the market, assuming the deal,

For Kogan.com, customer experience means turning to digital technologies to reduce cost, so the online retailer can deliver customers the lowest price possible. But customer experience, in practical terms, means different things to different businesses. Speaking at Online Retailer Conference in Sydney yesterday, a spokesperson for Kogan.com noted there’s a

Nine is buying Fairfax. The two Australian media companies announced this morning a proposed transaction that will see Nine acquire all Fairfax shares to create Australia’s largest media player. Following the close of the transaction, which is still subject to approvals, Nine shareholders will own 51.1 per cent of the

Gartner is predicting the rise of a new marketing discipline: “Thing marketing”.      The term relates to the ‘things’ within the Internet of Things becoming customers which can make purchases on behalf of humans based on rules, context and preferences. Therefore, Thing Marketing is the “process of promoting and selling

US retail giant Walmart has turned to Microsoft to aid its digital transformation. The two companies unveiled a strategic partnership this week which will give the retailer access to a broad base of Microsoft technology across cloud, AI and IoT over a five year period. Walmart is already using Microsoft

Instagram

As many as 95 million of Instagram’s 1 billion users could be bots, according to a new study conducted by research firm Ghost Data for US tech publication The Information. The research highlights Facebook isn’t just fighting fake accounts on its platform, but also Instagram, which is acquired for $1

Improving your data analytics capability can boost profits by as much as 60 per cent, but only if it is done in a strategic way. That’s according to new research from Melbourne Business School and consulting firm A.T. Kearney which analysed the analytics programs of more than 400 companies across

Prime Day was Amazon’s biggest sales period since it launched in Australia in December 2017. The 36-hour event surpassed Boxing Day, making July 16 and 17 the biggest two days of sales for Amazon Australia since opening its retail and marketplace offering almost 9 months ago, the company said. In

Marketing intelligence platform Datorama will join Salesforce’s Marketing Cloud, bolstering its AI and data analytics capabilities. Overnight Salesforce announced it has agreed to buy Datorama. Financial terms were not disclosed, but Israeli news site Calcalist reported the CRM company paid more than $800 million in cash for its latest acquisition. Sign

More than 90 per cent of Australians don’t know how popular apps use or share their data, according to new research. The findings come as the ACCC begins its inquiry into how digital platforms collect and use consumer data and whether consumers are adequately informed of those practices. According to