Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Talk about unfortunate timing. This week Accenture published news that it has collaborated with Italy’s largest supermarket chain Coop Italia “to reinvent the customer experience in grocery shopping with the opening of its Supermarket of the Future store.” Sign up for Which-50’s Irregular Insights newsletter The only problem was everyone

This morning Amazon introduced the world to Amazon Go, its first physical grocery store concept with no lines and no checkouts. Sign up for Which-50’s Irregular Insights newsletter Shoppers will need to download the Amazon Go app and swipe their phone to enter the store. As they shop sensors will

video streaming

With companies busily jumping into video, the content they are creating contains vast amounts of data and insights which are largely being ignored. That’s the view of Brad Hunstable, founder of video streaming company Ustream, which was acquired by IBM earlier this year. Sign up for Which-50’s Irregular Insights newsletter

Santa Claus courier

Logistics company, Toll Group, is making a play for the consumer parcel market, opening pop-up delivery hubs in three busy Westfield shopping centres. Rather than lining up at the Post Office, shoppers at the Westfield centres can arrange to have their packages delivered at the pop-up kiosks. The consumer-to-consumer parcel

Alibaba officially launched its cloud business in Australia today, but the Chinese internet giant says it isn’t here to take on Amazon Web Services or Microsoft Azure. Well, not yet anyway. Last week Alibaba revealed it was opening a data centre in Sydney and setting up a dedicated workforce based


Forget artificial intelligence and machine learning, getting mobile right should be marketers’ primary focus in 2017. That’s the view of Maureen Morris, Head of Industry Sales Strategy and Insights at Google. “The truth of the matter is, we often get distracted by the shiny. Especially in marketing. You want to

Successful marketers need to understand business metrics and be able to affect change in their organisations argues Jason Juma-Ross, Head of Technology at Facebook in Australia. “For me, it’s really about education, learning and adaptability,” Juma-Ross said during a panel discussion hosted by Marketo in Sydney last week. “.” Download


Chinese internet giant Alibaba is bringing its cloud offering to Australia, opening a data centre in Sydney by the end of 2016. The move will kick off a race with Amazon Web Services and Microsoft Azure to claim market share locally. Download the CMO of Tomorrow report produced by the Which-50 Intelligence

There’s nothing quite like a NRL grand final to drive brand engagement and customer acquisition. Especially if — like the Cronulla Sharks — your brand has been on the nose in recent years. Download the CMO of Tomorrow report produced by the Which-50 Intelligence Unit Speaking at a breakfast hosted by Marketo

Disruptive businesses are looking for technology solutions they can customise to give them a competitive advantage, argues Mark Troselj, SugarCRM’s newly appointed Asia Pacific VP. Speaking to Which-50 last week Troselj said there is a big opportunity for California-based software company to expand its footprint in the Asia Pacific region.