Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Cotton On store in Bourke Street, Melbourne

Forty per cent of Cotton On’s Australian ecommerce sales now come through buy, now, pay later channels like Afterpay. While in Malaysia the preferred payment method is cash on delivery, which accounts for 40 per cent of Cotton On payments. The difference in payment preferences in Asia Pacific is just

Cloud-based HR start-up Enboarder has closed $AU11.6 million (US$8 million) in Series A financing, led by Greycroft, which also participated in the company’s previous AU$5 million funding round. Enboarder has raised $AU17.3 million to date. New investors, Next Coast Ventures and Stage 2 Capital also participated in the round. Sign

Amazon Prime Air

From setting the standard for delivery and ease of transaction in ecommerce to pioneering cashierless stores and embracing cloud computing, Amazon is a consistent and persistent disruptor in the retail sector. The rise of the Seattle giant has left investors wanting to know, how is the rest of retail industry

Salesforce has unveiled its new customer data platform (CDP) which will be available in beta later this year. The technology is billed as a mechanism that will allow marketers to finally achieve the single view of the customer. Sign up for Which-50’s Irregular Insights newsletter Gartner defines a CDP as

MktgCloudEinstein Salesforce

How frequently should marketers contact their customers? And what’s the best time to send a marketing email? Those are some of the questions Salesforce hopes its new AI-powered features will answer for its customers. Sign up for Which-50’s Irregular Insights newsletter The company unveiled several new marketing capabilities at the

The ability to accurately predict customer behavior and intervene in a timely way to influence that behaviour relies on leveraging a mixture of data and analytics techniques, according to a new report The report titled, The Shift to Predictive Engagement, recommends using predictive, real-time and reactive methods in conjunction. That’s

While it often seems that companies skate through major breaches of consumer trust with little more than a short-term blip to cash flow or market capitalisation, the evidence suggests that the negative impacts may be more long-lasting and serious. And not just to the executives who lose their jobs —

Mary Meeker presented her annual Internet Trends Report overnight. Packed full of charts which go up and to the right (illustrating the explosive growth found online) this year’s slide deck comes in at 333 pages. It’s the first report the famed analyst has presented since leaving Kleiner Perkins Caufield &

Booktopia equity crowdfunding

The board of Australian online book retailer Booktopia has decided to walk away from an equity crowdfunding campaign it launched in November after failing to reach its minimum target. The company had been hoping to raise between $3 million and $10 million at $1 per share on equity crowdfunding platform

Lego

To get the full picture of how their actions influence revenue, marketers must bring together online and offline channels as well as trade promotions and external factors. Some of that data like clicks and open rates, is instantaneous. Finding out how many people saw your TV ad may take a