Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Consumer expectations and behaviours are changing more rapidly than enterprise technology, forcing retailers to rethink how they design and architect their technology stacks to differentiate their offerings and avoid racking up technical debt. One approach to this conundrum, which is gaining more airtime in conferences and discussions between vendors, consultants,

Digital channels are playing a more important role in the way customers interact with loyalty programs but shoppers are also concerned over the security of their data, according to a new Australian study. The study 
For Love or Money 2019, commissioned by The Point of Loyalty, surveyed 1,000 Australian consumers

Emerging technologies have the potential to upend industries, but business leaders are often sold on the vision long before a technology is viable and widely adopted by consumers. But, being able to see through the hype and correctly time market entry can deliver a serious competitive advantage. There’s no crystal

Global and local regulation is helping to concentrate boards’ attention on cyber security risks, according to industry experts. From today boards of APRA-regulated entities are ultimately responsible for ensuring that their organisation maintains its information security. The new prudential standard, CPS 234 Information Security, requires financial institutions clearly define the

Adobe Symposium, Sydney 2019

Businesses need a different mindset to source the talent they need to successfully transform, argues Suzanne Steele, managing director for Adobe Australia and New Zealand. Speaking yesterday during the opening keynote of Adobe Symposium in Sydney, Steele acknowledged the critical role of technology in digital transformation, but noted organisations are

Supermarket giant Woolworths is expanding its mobile checkout technology to more locations following an initial 10 month trial. Scan&Go allows customers to scan goods with their smartphone as they walk through the store and pay in the app before tapping off at a dedicated kiosk. Sign up for Which-50’s Irregular

Adobe’s marketing team radically altered its mindset, talent and relationships with agencies to adapt to a new way of operating, according to John Travis, VP Brand Marketing, Adobe. Speaking at Adobe Symposium in Sydney today, Travis outlined how Adobe’s marketing department changed as the Photoshop maker transformed from selling boxes

In an effort to avoid ‘buying a breach’ Australian companies are paying more attention to the cyber resilience of the firms they want to acquire, according to new research for Forescout Technologies. The study, The Role of Cybersecurity in M&A Diligence, surveyed more than 2,700 IT and business decision makers

Spalding Amazon

The most important trait for a professional working in digital marketing or ecommerce is empathy. It’s the driver to keep improving customer experiences in a world that’s continuously redefined by technology. That’s the view of Matt Day, Digital Marketing & Ecommerce Manager Spalding, the world’s largest basketball equipment maker. Sign

The Information Commissioner’s Office (ICO) has released a preliminary report into how personal data is used in real time bidding (RTB) in programmatic advertising, saying it has concerns over how personal data is used in the process. Sign up for Which-50’s Irregular Insights newsletter Published today, the ICO Update report