Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. As the former editor of Internet Retailing Australia and journalist for Inside Retail, Tess has five years experience covering retail and ecommerce. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

Digital practitioners in Australia need to be empowered to continuously execute transformation programs, but a risk averse culture and a disconnect between c-suite leaders is stifling their efforts.  Those are two key takeaways from upcoming research by Adapt titled, Adapt’s Top 10 Strategic Priorities for Australia – 2020.  Adapt, which

CMOs need to reassess their data collection practices and keep an eye on regulators’ growing appetite for enforcing strict new privacy rules, according to new global research from Accenture Interactive Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns, surveyed over 8,000 consumers globally and found nearly 30 per

Demand is growing for freelance data analytics professionals who can help companies gain insight from their numbers and wrangle data for processing, according to Freelancer.com’s Fast 50 Report.  The quarterly report tracks the top 50 fastest growing and declining job type categories within Freelancer.com’s global online marketplace.  Sign up for Which-50’s

Bunnings Warehouse

Bunnings plans to launch an online marketplace, called MarketLink, as the home improvement retailer expands its digital offering.  The retailer has been a latecomer to ecommerce, with Bunnings’ Managing Director, Mike Schneider saying earlier this year the business has been building its digital capability “which is less about selling products

TransferWise & Up

International money transfer service TransferWise has launched TransferWise for Banks in Australia, allowing banks, credit unions and other financial institutions to integrate TransferWise’s API directly into their own infrastructure.  The first bank it is partnering with is Up, a neobank launched 12 months ago which operates under Bendigo and Adelaide

SAP chief Bill McDermott is stepping down as CEO after a decade leading the German technology  giant.  He will be replaced by board members Jennifer Morgan and Christian Klein who have been named co-CEOs, effective immediately, in-line with the company’s succession plan.  The news was announced alongside the company’s Q3

Vendors are quick to include AI in their sales pitch, but Dr Celeste Fralick, Senior Principal Engineer and Chief Data Scientist at McAfee recommends technology buyers ask three questions to help see through the hype to determine what they are actually getting.  Fralick chairs McAfee’s Analytic Center of Excellence and

Email address and phone numbers provided to enable for two factor authentication of Twitter users’ accounts were used to target advertisements, the company revealed this week.  Twitter said it wasn’t aware of how many people were impacted by the mistake and no personal data was ever shared externally with its

CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets.  According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.

E-mail Marketing

Campaign Monitor has acquired ecommerce marketing platform Conversio which will form the basis of its new product offering designed for smaller retailers.  The company, which was originally founded in Australia, signalled earlier this year it was on the hunt for acquisitions which would help it expand into new verticals and