Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s daily coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. At Which-50 Tess reports on a broad range of topics including technology, the industrial internet, analytics and digital marketing.

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Researchers and advisors have tapped into new sources of data to help navigate the economic fallout from the COVID-19 pandemic in Australia.  Andrew Charlton, founder of Alphabeta and senior economic advisor to the Rudd government, noted policy making often can’t wait for official statistics to be tallied.  “I worked in

When organisations make measurement the goal they miss the opportunity to translate data into real customer experience improvements. That’s the view of Qualtrics co-founder and CEO Ryan Smith.   Speaking during the company’s virtual Work Differevent event, Smith argued that instead of focusing on actions to improve customer experience, many companies

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An extra $94 billion was spent online since March, according to Adobe’s Digital Economy Index, which showed the pandemic spending in the US has surpassed the traditional holiday sales peak.   Adobe predicts that by October 5th ecommerce sales will surpass online spend for all of 2019. In July US ecommerce

Executives like the idea of extending their current remote work policy to a more permanent arrangement, but admit more investment is required for the policy to be a success.  Already, Atlassian and Twitter have told their employees they can work from home forever, following the wholesale shift to remote working

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For retailers COVID-19 has ramped up the pressure on their digital transformations as store closures increase the importance of ecommerce revenue relative to offline sales. While some retailers are rushing to get online for the first time, even those with a strong digital presence and logistic infrastructure now need to

The Cambridge Analytica scandal alerted millions of social media users around the globe to how easily their data could be harvested and used for purposes they neither consent to nor imagined. But while the scandal sparked a wave of new privacy legislation around the globe, the movement has had little

Woolworths is trialling a new digital contact tracing system and is sharing real-time data to show when its stores are busiest, as the supermarket giant steps up its health and safety efforts.  The news comes as new research revealed that many businesses are failing government contact tracing directives. According to a

Finecast, GroupM’s addressable TV business, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem for the first time. The agency worked with SBS, Seven, Nine and Ten to develop the identifier which gives marketers the ability

Australia Post

The record-breaking rate of growth enjoyed by the Australian ecommerce sector early in the coronavirus crisis slowed to a more moderate growth rate in June, according to new figures.  Year-over-year the sector is holding the ground it gained in March and April when stores were forced to close under social

Heavy emitters are facing extreme pressure to make their operations greener, not only from their shareholders but their customers further down the supply chain as well.  Australian business leader Simon McKeon says that while public shareholder pressure has focused executives’ attention on sustainability issues, “there’s an even louder voice which