Tess Bennett

Tess Bennett

Tess Bennett is the editor of Which-50 and is responsible for leading the publication’s coverage of Australia's digital businesses for C-Suite executives, strategists, founders and directors. She has reported on topics such as commerce, the industrial internet, analytics and digital marketing in Australia and Asia Pacific. She is the former editor of Internet Retailing Australia and has covered the retail industry in Australia and abroad.


Shortly after Amazon confirmed it is indeed working on an Australian retail launch, the good folk over at CB Insights published a handy Amazon strategy teardown via webcast and 10,000-word report. It’s recommended reading and watching if you want to sound smart when talking about the Seattle giant. Presented by

Amazon delivery

After much speculation, Amazon has confirmed it is in the process of launching its retail offering in Australia. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear Bluetooth headphones or 1 of 5 Google Daydream VR headsets Here’s the

netflix video

Despite the recent controversy around advertisers unknowingly funding neo-nazis, Netflix CEO Reed Hastings admits to having a case of “YouTube envy.” It’s not YouTube’s ad dollars Hastings is envious of (the streaming service remains solidly committed to subscription revenue) but the number of eyeballs it attracts. Netflix expects to pass

Ecommerce and digital marketing channels have given wholesale footwear business Emu Australia a direct line to its customers. Founded in 1994, Emu Australia is primarily a wholesaler and manufacturer, its sheepskin products are sold in over 70 countries and via 5,000 retail locations. Privately-owned and headquartered in Geelong, the business

Brian Hartzer Westpac CEO

Survival is top of mind for business leaders. Which is perhaps unsurprising considering the oft-cited stat that 50 per cent of the Fortune 500 from 1999 has disappeared from the list. For Westpac CEO Brian Hartzer the key to longevity in business is the ability to adapt and change. Take

Despite the futuristic technology at play, Caterpillar’s self-driving trucks are an example of incremental business improvement rather than revolutionary change. The data spinning off these giant computers of wheels will unlock the potential revolutionary changes. That’s the view of James Scott group executive director of technology and innovation for Seven

Matt Oczkowski, Cambridge Analytica

The man responsible for spending a large chunk of Donald Trump’s digital advertising dollars isn’t a fan of programmatic advertising. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear Bluetooth headphones or 1 of 5 Google Daydream VR headsets

Justin De Graaf

Data-driven marketers who want executive buy-in should find out what metrics matter most to their bosses and align their pitches to those business values. That’s the advice from Justin De Graaf, director of data strategy and precision marketing at Coca-Cola. Delivering the opening keynote at ADMA’s Data Day in Sydney

Mining and other asset-intensive industries have been less-visible exponents of digital technologies than their consumer-facing peers. However, the scale of their operations means the industrial internet might well dwarf the commercial internet in the coming decades. Read the Industrial Internet edition today GE, which coined the term “industrial internet”, estimates

Sharing Hub founders

Founders of Australian sharing economy start-ups are bullish about their industry’s future, sharing a vision to grow collaborative consumption in Australia by 20X by 2025. The vision was outlined at the opening of Australia’s first sharing economy accelerator, The Sharing Hub, in Pyrmont last night. Take our Which-50 reader survey