Steve Olenski

Steve Olenski

Steve Olenski is a Senior Content Strategist for the Oracle Marketing Cloud. He is a highly accomplished blogger/writer who is a regular contributor to such well-known and respected publications such as Forbes, Business Insider, Social Media Today and Marketing Land, to name a few. He is a also a member of the Editorial Board for the Journal of Digital and Social Media Marketing and co-author of the book StumbleUpon For Dummies.

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and

Before we get to the aforementioned good news allow me to go back in time, be it ever so slightly. In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the