It is less than six months since the Bitcoin movement faced its greatest crisis (or experienced deliverance, depending on your perspective): the collapse of the largest Bitcoin exhange, Mt Gox. And after it was subsequently revealed that almost half a billion dollars worth of Bitcoins had been stolen from the exchange,
Industry analyst outfit Gartner is pursuing its latest investigation into the changing technology ecosystem — the blurring of lines between information technology and what it calls operational technology, or what companies like GE would call the Industrial Internet. According to Gartner Vice President and Gartner Fellow Hung LeHong, “The IT
Kenshoo research has identified significant increases in spending on search and social advertising in Q2 2014: search advertising is up 25 per cent and social advertising is up 51 per cent year-over-year (YoY) across its client base. The company has over 6000 clients who spend over $US2.5B. According to Ruud
Recent benchmarking research from the Adobe Digital Index has found that honours are shared between five different industries — finance, IT, media, retail, and hospitality and travel — when it comes to best of the best online performance. Finance, for instance, is strong in stickiness and page views per visit,
Email marketing has enjoyed something of a resurgence in recent years as marketing platforms have become more sophisticated and marketers themselves have come to rediscover its efficacy. According to the Lionbridge 2014 global email survey, email is “One of the most effective channels for reaching and engaging with target audiences”.
Two years ago, Deloitte’s analysts predicted that two thirds of the Australian economy would undergo digital disruption within two years. It turns out they were wrong — too pessimistic or too optimistic, depending on your point of view. In the five months after its report was published, the consultants now
Consumer demand for the streaming of World Cup games over the Internet has made this year’s event the most challenging for broadcast rights holder SBS, according to Matt Costain, the network’s Technical Director, Online and Emerging Platforms. In an event in Sydney this week to discuss the technical underpinning of
Customer relationship management systems make it possible to target consumer needs more precisely. Digital marketing platforms married to analytics are then able to render behavioural insights into real-world personalised campaign outcomes. Everyone is happy — the consumer gets more targeted offers and the vendor get a more efficient path to sale.
Worldwide combined shipments of devices (PCs, tablets, ultra mobiles and mobile phones) are projected to reach 2.4 billion units in 2014 — a 4.2 per cent increase from 2013, according to Gartner, and “88& per cent of that number will be attributable to mobile phones and tablets.” Tablet shipments will
Choose your own flavour — “Chief Marketing Technologist”; “Global Head of Marketing Technology”; “Business Information Officer for Global Marketing” — but whichever ego-inflating path you determine, they all arrive at the same point: IT point person for the CMO, setting a technology vision for marketing. In 2012, Gartner famously predicted