Stanislas Nouveau

Stanislas Nouveau

Since it launched two decades ago, Amazon has become the world’s “Everything Store”, defined retailing and established itself as a member of the Internet Big Four. But those early shell-shocked retail rivals are fighting back. A recent L2 intelligence report shows that some retailers have started to push back and

Luxury brands need to determine what kind of brand archetype they belong to before making any significant digital marketing investment, says McKinsey & Company. “Three successful archetypes are arising on digital luxury markets. Brands need to understand what their DNA is, monitor performances along customer decision journey, and then act

The emergence of the Internet of Things will challenge a business model that first emerged during the industrial revolution, and force businesses to think carefully about value creation and capture. That’s the view of Gordon Hui head of Business Design & Strategy practice at Smart Design who shared his thoughts

Banking used to be so easy. You borrowed money from depositors at parsimonious rates of interest and then you charged them a fee to get their money back – and called it “customer service.” Then when they wanted the favour returned you lent them the money at much higher rates.

As consumer expectations around the omnichannel shopping experience evolves and mature this is creating renewed pressure on supply chains according to Forrester Research’s Peter Sheldon. For ecommerce managers he suggests it is time to start sweating about the back office systems. And it seems the industry agrees with him. His

In digital it is all about the ecosystem and an alliance announced earlier today provides a simple example of what that looks like at the coal face.  Eventbrite, the global self-service ticketing platform and events marketplace, and crowd sourcing design site 99designs have announced an alliance based around 99design’s Swiftly

“Your next CEO should be your CMO,” says Milosh Milisavljevic, Associate Principal at McKinsey & Company, emphasising the idea that companies need to be much more customer- and market-oriented today. Milisavljevic made his comments on the importance of marketing at the ADMA Global Forum last week, in a presentation entitled

Tech outfits like Adobe, Salesforce, Teradata and Akamai feature very heavily in a study identifying the world’s most socially engaged companies, based on an analysis of LinkedIn data. Engagement matters, with the study — and subsequent research by Gallup and Altimeter Group — revealing that engaged companies are better at

Despite the rise of smartphone usage in retail by Australia’s shoppers, most Australian retailers have yet to adopt sophisticated mobile strategies. A joint mobile commerce study from NetSuite and the Australian Retailers Association, conducted by Frost & Sullivan, has revealed that local retailers remain largely unprepared for mobile commerce. While

Around the world, marketing leaders in companies with strong digital marketing outcomes earn more than their peers — as do those who report directly to their CEOs, according to global research by the CMO Council in its upcoming compensation report. The study also demonstrates that good peer relationships provide an advantage,