Staff Writers

Staff Writers

Which-50 has a floating pool of irregular contributors, snoopers and scoopers


Alibaba Group, PwC, Blackmores and Australia Post have signed a memorandum of understanding to explore blockchain technology to curb food fraud. Sign up for Which-50’s Irregular Insights newsletter Alibaba is waging a war against fake products sold on its marketplaces which are hurting its reputation internationally. This battle extends to

Digital transformation

Professional services company Accenture has opened its new Liquid Studio in Sydney to help clients accelerate digital business transformation. Sign up for Which-50’s Irregular Insights newsletter The Accenture Liquid Studios are designed for rapid application development and are located in cities such as Silicon Valley, Paris, Milan, London and Singapore.

retail iot

Retailers will connect 12.5bn business assets, such as products, digital signs and Bluetooth beacons, to IoT platforms by 2021, according to a new study from Juniper. And the researchers say this figure is expected to rise from 2.7bn in 2016, representing a 350 per cent increase. Then authors predict that RFID (radio-frequency

Adobe Summit 2017

Adobe’s annual summit kicks off in 30 minutes, where the company will reveal its Adobe Experience Cloud to over 12000 delegates. It is also expected to outline a deeper relationship with Microsoft as well, and outline further upgrades to its other cloud offerings. The headline from the event however is

The economic value of transformation could be worth as much as $20 trillion or more than 20 per cent  of global GDP according to research outfit International Data Corporation (IDC). However the majority of companies at still at the start of their transformation journey say the analysts. Sign up for

Swinburne University of Technology and Adobe have partnered in the delivery of a digital transformation curriculum.  Swinburne is also rolling out Adobe Marketing Cloud. And the uni says it will also broaden the breadth of its digital advertising technology major and minor curriculum to incorporate the Adobe Marketing Cloud platform.

Retailers are increasingly aware of the impact of IoT on customer engagement and competitive advantage yet, they are hesitant to invest in cutting edge technologies due to operational challenges and a lack of supporting infrastructure. That’s a key finding from a recent benchmark report from Retail Systems Research (RSR), underwritten

Marketing operations platform Aprimo has acquired Belgium-based Adam Software, a digital asset management (DAM) software vendor. Terms of the deal were not disclosed. Sign up for Which-50’s Irregular Insights newsletter ADAM will integrate directly into Aprimo’s platform to provide a solution capable of handling both the production and publication of

All that investment in loyalty programs (and in the technology underpinning it) may just have been a very bad idea, according to new research by McKinsey and Company. According to the management consultants, digital technologies have transformed the customer journey so radically that you are probably more likely to get

Data strategy

Big data and analytics tools are now in the same league as CRM and marketing automation for share of software budget, according to research from analyst firm Telsyte. The Telsyte Australian Big Data & Analytics Market Study 2017 reveals the demand for high volume data processing and real-time intelligence is