Staff Writers

Staff Writers

Which-50 has a floating pool of irregular contributors, snoopers and scoopers

Mobile security

Almost a quarter of Australians (22 per cent) have experienced a fraudulent transaction, and another quarter (25 per cent) have experienced the loss or theft of a mobile device.  But despite the fact that two-thirds of Australian smartphone users (64 per cent) do not go anywhere without their mobile device

Online sales will account for more than a third of multi-channel retailers’ sales by 2018, according to new research by the Commonwealth Bank. The authors say growth is running ahead of expectations. Take our Which-50 reader survey and go into the draw for a chance to win a pair of

Global cosmetics brand Nude by Nature has run a detailed A/B test to finally determine the real impact of retargeted advertising on its sales. “Attribution modeling gives you an idea of retargeted display’s role in the path to purchase. But many of those sales may have occurred without the retargeting,

Digital transformation

While uncertainty is making business and IT planning difficult for many organisations, evidence suggests digital strategies have infiltrated businesses across Australia at an entirely new level. According to the 2017 Harvey Nash/KPMG CIO Survey, the proportion of organisations surveyed that have enterprise-wide digital strategies increased 21 per cent in just

car, motorcycle

Unkindly, but perhaps not unfairly, referred to as organ donors on wheels, motorcyclists account for a disproportionate number of roadside fatalities. In Victoria motorcyclists and pillion riders represented 19 per cent of all lives lost on the roads in 2016. Bosch believes a new digital protective shield for motorcyclists could

Most Australian marketers believe they are doing a good job, but the people who they are trying to influence beg to differ. New research from Adobe Digital Insights has revealed that while Australian brands may believe are embracing digital transformation, the experiences they are delivering in advertising are currently not

Good morning earthlings. By 2021 three billion of you will be using digital commerce according to a new report from Juniper. That’s a 25 per cent increase on today. The figures are contained in a new report called, Digital Commerce: Key Trends, Sectors & Forecasts 2017-2021.  According to the authors,

Toyota

The Toyota Research Institute (TRI) is exploring how blockchain and distributed ledger technology can be used in the development of a new mobility ecosystem that could accelerate development of autonomous driving technology. TRI is working with several industry partners to develop applications and proofs of concept for three areas of

jigsaw, puzzle, merger, acquisition

Enterprise-wide customer identity platform, Signal, has appointed data-driven advertising expert Jonathan Smith as Commercial Director, Australia, New Zealand and Southeast Asia. He will lead sales efforts for Signal and AmplifyIQ, the company’s exclusive audience solution, in Australia, New Zealand and Southeast Asia. Take our Which-50 reader survey and go into

Australia Post will work with the Australian federal government’s Digital Transformation Agency (DTA) to integrate its own identity technology into the Commonwealth’s Digital Identity Framework. The partnership will focus on developing a proof of concept to help government agencies enhance how they provide access to services online and over the