Adobe is eating its own cooking – launching a new brand campaign implemented solely through a programmatic platform. The campaign will be bought 100 per cent programmatically through Adobe Advertising Cloud, part of Adobe Experience Cloud, and will bring to bear a transparent, cross-channel advertising management platform, Adobe said. Download
Three Australian advertising industry bodies have established a working group to design and publish a common set of best-practice operating standards to improve transparency in the digital advertising supply chain, to reduce fraud and improve brand safety. The Australian Association of National Advertisers (AANA), the Interactive Advertising Bureau Australia (IAB)
Adobe Marketing Cloud is now integrated with Microsoft’s Dynamics 365, marking a new milestone in the strategic partnership between the two technology companies, announced last year. Available to joint customers, the integration helps brands optimise enterprise selling and lead management, Adobe said. Download Bridging the AdTech and MarTech Divide today.
NAB will immediately hire 600 technology specialists in the areas of software engineering, data, architecture and security, according to the bank. The national and global recruitment drive is part of NAB’s plan to reshape the workforce and create up to 2,000 new jobs by 2020 to meet the changing needs
Ericsson has launched Ericsson Emodo, a new data management and advertising solution which comes armed with more than 1.3 billion user profiles in its DMP. It also ushers a powerful, and unusual new competitor into the marketing tech space. It is not the first big hardware brand to try and break
Capgemini‘s annual study, the World Energy Markets Observatory (WEMO), reveals that Australia is building an ambitious – but difficult – net zero emissions future and has sought over successive governments to make a major contribution to the climate change to reach around 434 million tonnes by 2030. Anastasia Klingberg, Practice Lead for
Multi Channel Network (MCN) and SAS say they are developing Australia’s first data platform to unify market leading data sources. Ultimately they aim to provide advertisers with a single consumer view across linear TV and all digital platforms. Launching in 2018, SIA is a data management solution that will integrate
AppNexus has announced what it claims is the launch of the industry’s first programmable Demand Side Platform (DSP), which it is calling AppNexus Programmable Platform (APP). The company said APP uses machine learning to help professional traders execute highly customised and complex strategies through a seamless user interface. Sign up
Martech company Amobee has made three new appointments to its Australian team. The expansion follows the completion of Amobee’s US$310 million acquisition of demand-side platform Turn earlier this year, creating one of the largest independent marketing platforms. Sign up to Which-50’s Irregular Insights newsletter Krish Raja has been appointed to
ANZ Bank has appointed Ron Spector as Managing Director, New Business, Emerging Technology and Ventures, reporting to Group Executive Digital Banking Maile Carnegie. Currently based in San Francisco, Spector is a strategic innovation and venture advisor with more than 27 years’ international experience in financial services, retail and media industries.