Staff Writers

Staff Writers

Which-50 has a floating pool of irregular contributors, snoopers and scoopers

Tealium this week announced a built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). The company says its service offers machine learning insights across the entire tech stack through the creation of more intelligent audiences. Sign up for Which-50’s Irregular Insights newsletter With Tealium Predict, organizations can automatically

Australia’s marketing and analytics leaders responded with a mixture of surprise, relief, uncertainty and even some disbelief to the news the Australian Computer Society (ACS) has bought the nation’s premier marketing and data analytics industry associations. Yesterday we reported the deal which will see the ACS acquire the AADL group

Singapore Airlines has selected VMWare’s Workspace ONE solution (SIA) to help it to deliver what it says are richer employee digital experiences across multiple apps and devices. With a focus on augmenting SIA’s mobile-friendly Bring Your Own Device (BYOD) strategy, the goal is to streamline the delivery of mobile applications

Copnsumers will spend an average of 100 minutes each day watching online video in 2021, that’s up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report.  The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of

Digital measurement platform DoubleVerify announced a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT). The new partnership allows brands to authenticate the quality of Snapchat campaigns using DV’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness. Sign up

ecommerce, online retail, delivery, parcel, globe

The total transaction value of remote payments for digital and physical goods will exceed $6 trillion by 2024; representing a growth of 53 per cent from 2019. The figures are contained in a new studt by Juniper Research. The new research, Mobile & Online Remote Payments for Digital & Physical

Despite the technical and operational feasibility of e-air taxis today, mass adoption is unlikely in the next 10-15 years due to infrastructure challenges and delay in delivering a fully autonomous service, according to a new report. A new study by LEK Consulting analysing whether commercial timelines for developing e-air taxi

Google Cloud

National Australia Bank (NAB) has added Google Cloud to its cloud technology strategy, which also includes services from Microsoft Azure and Amazon Web Services. The bank said its multi-cloud approach allows it to draw on the best innovations and features that each cloud provider offers while avoiding concentration risks as

Online shopping ecommerce

Digital is as digital does – a new study by Fiserv called “The Global Rise of Digital Goods and Services,” found that nearly three quarters (74 per cent) of online purchases worldwide are for digital goods and services. The study evaluated the digital goods and services market and how purchase rates

Cloud Computing

Financial services have been impacted by technology since the abacus was invented; but today there is a new sense of transformation urgency. The competitive forces in the sector have never been more acute; regulatory scrutiny is intense, and customer expectations about the services and experience they receive continue to rise.