Staff Writers

Staff Writers

Which-50 has a floating pool of irregular contributors, snoopers and scoopers

Southeast Asian online marketplace Lazada, owned by Alibaba, is joining forces with Uber and Netflix to launch a new digital loyalty program in Singapore. The membership program, LiveUp, gives members access to rewards and discounts on online shopping, food delivery and Uber rides, as well as a free 6-month Netflix

voice recording mobile

ANZ will offer clients voice biometrics to improve security on mobile devices for transactions worth more than a thousand dollars. From the middle of this year, customers transferring these larger amounts through ANZ’s mobile apps will be able to use their voice to automatically authorise high-value payments. Sign up for

music streaming

Tokenly will launch a trial of a Blockchain-based music service token.FM in early May. At the same time it will open a Series A round. The company’s new service is the first to leverage Blockchain technology to address existing media challenges and empower the future of media distribution and fan relationships. Sign

video streaming

The data analytics division of ticketing outfit TEG has analysed the online behaviour of 12 million Australian’s to reveal the hotspots in the local enterinainment sector. Each year Australians spend more than $40 billion on entertainment which includes the associated advertising and media components. Sign up for Which-50’s Irregular Insights

Marketing software provider Marketo has acquired ToutApp, a sales engagement software company based in San Francisco. Sign up to receive Which-50’s weekly Digital Marketing Newsletter ToutApp provides sales teams with sales campaign, content management, and analytics software to engage prospective customers in a personalised way to drive revenue growth. Founded

mobile

Online shoppers have extremely short attention spans. A 100-millisecond delay in website load time can hurt conversion rates by 7 per cent and over half (53 per cent) of mobile site visitors will leave a page that takes longer than three seconds to load. Sign up for Which-50’s Irregular Insights

Credential provider DeakinDigital is merging with corporate education and training provider DeakinPrime to create DeakinCo. The new entity, backed by Deakin University, will focus on the future of work and aims to help Australian organisations adapt to the rapidly changing world of work through services that develop, measure and recognise

Oracle is boosting its media and advertising measurement capabilities with the acquisition of Moat, a digital measurement firm. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and publishers. Terms of the deal were not disclosed. Sign up to receive Which-50’s weekly Digital

Queensland’s Heritage Bank has embarked on a customer trial of a Visa’s wearable payment device. Heritage has launched a wristband with an embedded chip that enables users to leave their wallet at home and make a purchase simply by “hovering” the device over a contactless payment terminal. The waterproof wristband

There’s more to mobile wallets than just payments. According to new research from Forrester, the real power of mobile wallets is in generating powerful customer engagement opportunities. The report, Engage customers with mobile wallet marketing, argues the marketing potential for mobile wallets has not yet been fully uncovered. Sign up