Sophie Bass

Sophie Bass

Sophie Bass is an editorial intern at Which-50.

Online platforms have empowered aspiring artists to distribute music independently rather than through a label. However, new research into the music industry shows a successful career takes more than just a moment of social media magic. Platforms such as Instagram, YouTube and Spotify enable ordinary people to release their music

Online platforms are creating more opportunities for filmmakers to break into the industry, reach large audiences and make money as traditional gatekeepers are disintermediated. In the latest example, last week Screen Australia and Snapchat launched a new initiative that will initially provide up to two teams with $15,000 and flights

Woolworths is now Australia’s most valuable brand, overtaking reigning champion Telstra according to an analysis conducted by Brand Finance. The supermarket giant’s brand value increased 5 per cent to $11.8 billion. Released today, the annual Australia 100 2020 Report found that Telstra’s brand value has dropped considerably over the past

IBM inventors received a record 9,262 U.S. patents in 2019, a 2 per cent increase from 2018, making it the company to secure the most patents annually for the 27th consecutive year, according to the 2019 IFI Top 50. Australian IBM inventors received 167 patents and almost half of the

Newcastle-based company Pegasus has secured AU$28 million from the Silicon Valley technology investment firm Accel-KKR to grow the business globally. Established in 1998, Pegasus’ software manages the safety of three million workers across 80,000 companies, primarily based in Australia. The funding will be directed towards product development, recruiting more employees

Retailers can harness data to strengthen their businesses, generate new revenue streams and empower their employees. That’s the view of Satya Nadella, CEO of Microscoft, who delivered the keynote at the NRF Big Show in New York this week. Download: Which-50’s Simple Fast Easy magazine – Six great digital experience case

social media, smartphones

The wild west of social media is coming to an end. A report looking ahead at digital trends in 2020 warns marketers that new rules and laws are being implemented by authorities, creators and users on social media platforms.  Social creative agency We Are Social’s report Think Forward argues that both

Apple

Consumers spent US$1.42 billion at the App Store between Christmas Eve and New Year’s Eve, a 16 per cent increase from the previous year. Apple revealed that US$386 million was spent on New Year’s Day 2020, up 20 per cent growth from 2019, setting a new record for sales on a

Farmer Connect and IBM have created a new app for consumers called “Thank My Farmer,” which gives coffee drinkers immediate access to information about the origin of their cup of coffee. The app also enables users to support farmers and sustainability projects in coffee communities. Unveiled this week at CES