Simon van Wyk

Simon van Wyk

Simon van Wyk is a digital strategist who has developed and implemented strategies for many of Australia's leading brands. He builds agility into business with process, consulting and services aimed to deliver digital marketing and platforms quicker and more efficiently.
He also coaches some of Australia's most iconic companies to deliver better digital outcomes and helps companies create and foster digital innovation.

Agile marketing offers to mitigate the growing and damaging pressures that Australian marketing departments increasingly confront. Big brands are changing the way they talk with their customers, but it’s a brave marketing director who can say with certainty that their way is the right way. It’s a sobering prediction that

Monday September 28, 2015As anyone who ever watched Mad Men knows, the 50s saw the real birth of modern advertising. Back then, the rise of the post-war middle class drove a desire for new products. Advertising was essentially a utility. It was there to tell you about new things you