Simon Yates

Simon Yates

Simon Yates is a Managing Vice President on the Gartner for Marketing Leaders team.

Here’s a data point that my colleague Jake Sorofman noted in a blog post back in October that bears repeating: “CMO spending on technology now rivals CIO spending … 3.24 per cent of revenue in 2016 [compared] to the CIO’s tech budget of 3.4 per cent of revenue… We called