Sean Campbell

Sean Campbell

Sean Campbell is a solutions consultant for Aprimo who has worked with leading brands in the US, Europe, and APAC helping them to transform their marketing operations.

​Energise Your Partner Channel with Strong Marketing Support

Almost six out of ten marketing executives say that local marketing is essential to business growth and profitability, according to the CMO Council. With that in mind, it is little wonder that marketing leaders are paying attention to the importance of local partners. A new ebook from Aprimo called “Guide

Marketers say measuring return on investment is at the top of their agenda, but almost four out of five admit they are not doing it successfully. It is one more headache for a profession that is expected to have robust commercial as well as creative skills. Take our Which-50 reader

Marketers like to think of their craft as art and science in equal measure. But what happens when the process — the science — of marketing impedes the creative flow. For many creative staff, the systems they have to endure make the process of delivering great experiences frustrating and expensive.

Do you know every dollar on a first-name basis? If you are managing a marketing budget across multiple channels, and negotiating with business managers, C-suite executives and channel partners, the answer is most likely no. In fact, much of the data you need to properly understand the drivers of cost

Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without

Traditional marketing plans often allow no room for change or necessary shifts. To make matters worse, proving ROI is often challenging and elusive. Increasingly though, this static, somewhat antiquated approach is becoming a thing of the past. On this flip side however, simply relying on agile, iterative planning — without

Marketing can be chaotic, especially in an era of ever-rising customer expectations and seemingly endless consumer choice. So it is no wonder that providing a consistent and meaningful customer experience typically tops the list of marketers’ most challenging pain points. Download The Five Marketing Essentials ebook today. Of course that