Sahar Yazdani

Forescout says Widespread Vulnerabilities Affects Millions of Devices Globally
Forescout has revealed widespread vulnerabilities affecting millions of devices globally including IoT devisers such as cameras or environmental sensors, building automation systems, industrial control systems, and common IT devices like printers. The results are contained in Forescout’s AMNESIA:33 study. The nature of these vulnerabilities across so many different devices, covering

Many workplaces are unprepared for their staff to return, says nimbus CEO
Optimism is rising as new vaccines come online to tackle COVID-19 but now employers are faced with the challenge of ensuring a safe, legal, and successful transition to life beyond the lockdown. That means putting in place the workplace safety and compliance environments to ensure their business is not the

Adform pushes its transparency story following independent review of its new platform
Adform says it has received PwC validation around the transparency of its tool set. The so called adtech tax is a contentious issue in the industry, which came back into sharp relief in May this year after a two-year research project initiated by the ISBA and AOP in the UK

Smartphone Sales Hold up Despite Economic Slowdown, According to Telsyte
The economic toll of COVID-19, combined with handset supply delays, has impacted first half smartphone sales in 2020 with 3.8 million units sold, down 5 per cent compared to a year ago, according to new research from emerging technology analyst firm, Telsyte. The Telsyte Australian Smartphone & Wearable Devices Market

Overwhelmingly consumers say they want ethical and sustainable products
New research reveals a staggering 87 per cent of shoppers are more likely to purchase products that are ethically and sustainably produced, suggesting a substantial shift towards conscious consumerism. The findings come from an independent, nationally representative panel of 1002 Australians, commissioned by parcel delivery service CouriersPlease (CP). The report

Half of Aussie Shoppers are Ditching Online Shopping Carts
It turns out Aussie consumers have a problem with commitment… or at least a greater tendency than their peers overseas to abandon virtual shopping carts. Almost sixty per cent (57) are discarding their carts sometimes or all the time, particularly in the product categories of fashion (67 per cent) and

Signs of AI Powered Healthcare Disruption
Annual spending on CAD (computer aided diagnosis) systems will reach $800 million globally by 2022, as AI (artificial intelligence) start-ups exert greater impact on healthcare delivery. The figures are contained in a new study by Juniper Research. Sign up for Which-50’s Irregular Insights newsletter Driven by the improved accuracy and usability

Mobile ad fraud exists in half of uncertified apps: Sizmek
Marketers need to engage in protective measures when buying in-app ads, according to new research that identified significant mobile ad fraud in both certified and uncertified apps. Ad fraud appears on 52 per cent of uncertified apps and in 8 per cent of certified app traffic, according to a new

US leads the world in online fraud
Global retailers can expect 12 per cent growth in online fraudulent activity in the upcoming holiday season, compared with the same period last year — and lower ticket prices on fraudster-targeted gifts and products. That’s the analysis which falls out of new benchmark data from ACI Worldwide. Sign up for

Strong ROI driving account based marketing uptake
Having bubbled away beneath the radar these past few years, account based marketing (ABM) has burst into view in 2016. Which-50 reporters have attended nearly a dozen international marketing tech conferences since February this year and account based marketing has featured prominently in most of these. Last year it did not rate