Sahar Yazdani

Sahar Yazdani

Toronto based Sahar Yazdani is a journalist for Which-50 and the production editor of the weekly Which-50 Irregular Insights newsletter and Pulse Blog.

Having bubbled away beneath the radar these past few years, account based marketing (ABM) has burst into view in 2016. Which-50 reporters have attended nearly a dozen international marketing tech conferences since February this year and account based marketing has featured prominently in most of these. Last year it did not rate

The customer is not always right, but they must be heard — so says business strategist Jay Baer. To do this, companies need to flip their view of complaints as a problem and instead see them as a gift. “People who complain are actually taking their time to tell us

Marketers are shifting their focus from content creation to content experience. That’s the view of Uberflip CEO and co-founder, Yoav Schwartz. He was speaking at the company’s Uberflip Experience (UFX) conference currently underway in Toronto. According to Schwartz there is no shortage of high quality content, however “It’s not just

Westpac is the world leader in mobile banking functionality, according to a global rating from Forrester Research.  In Forrester’s annual Global Mobile Banking Benchmark, the bank — one of Australia’s Big Four — scored an impressive 86 out of 100 in the evaluation. The global industry average was 65. It was just

The Internet Advertising Bureau has appointed Vijay Solanki as its new CEO in Australia. Solanki, who previously ran the digital transformation program at Southern Cross Austereo as Chief Digital Officer, will start work in August. In what feels a little like a tacit admission of its failure to read the mood on matters

Why marketing increasingly feels like rocket science In the evolving and expanding digital market, today’s marketer is facing greater demands for new skills to complement their traditional expertise. Survey results from the recent ADMA Global Forum point to the increasing complexities in today’s marketing department — the vast majority of

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

Rise of the machines: The digital research Chatter Report Michael Knight meets Dick Tracey this week as driverless cars and internet watches dominate the online chit chat around the latest digital research.  McKinsey &Co released their latest views on self driving cars, saying the benefits will be dramatic, while Forrester

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study