Sahar Yazdani

Sahar Yazdani

Toronto based Sahar Yazdani is a journalist for Which-50 and the production editor of the weekly Which-50 Irregular Insights newsletter and Pulse Blog.

Marketers need to engage in protective measures when buying in-app ads, according to new research that identified significant mobile ad fraud in both certified and uncertified apps. Ad fraud appears on 52 per cent of uncertified apps and in 8 per cent of certified app traffic, according to a new

Global retailers can expect 12 per cent growth in online fraudulent activity in the upcoming holiday season, compared with the same period last year — and lower ticket prices on fraudster-targeted gifts and products. That’s the analysis which falls out of new benchmark data from ACI Worldwide. Sign up for

Having bubbled away beneath the radar these past few years, account based marketing (ABM) has burst into view in 2016. Which-50 reporters have attended nearly a dozen international marketing tech conferences since February this year and account based marketing has featured prominently in most of these. Last year it did not rate

The customer is not always right, but they must be heard — so says business strategist Jay Baer. To do this, companies need to flip their view of complaints as a problem and instead see them as a gift. “People who complain are actually taking their time to tell us

Marketers are shifting their focus from content creation to content experience. That’s the view of Uberflip CEO and co-founder, Yoav Schwartz. He was speaking at the company’s Uberflip Experience (UFX) conference currently underway in Toronto. According to Schwartz there is no shortage of high quality content, however “It’s not just

Westpac is the world leader in mobile banking functionality, according to a global rating from Forrester Research.  In Forrester’s annual Global Mobile Banking Benchmark, the bank — one of Australia’s Big Four — scored an impressive 86 out of 100 in the evaluation. The global industry average was 65. It was just

The Internet Advertising Bureau has appointed Vijay Solanki as its new CEO in Australia. Solanki, who previously ran the digital transformation program at Southern Cross Austereo as Chief Digital Officer, will start work in August. In what feels a little like a tacit admission of its failure to read the mood on matters

Rise of the machines: The digital research Chatter Report Michael Knight meets Dick Tracey this week as driverless cars and internet watches dominate the online chit chat around the latest digital research.  McKinsey &Co released their latest views on self driving cars, saying the benefits will be dramatic, while Forrester

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

Retweet Report: Politics of the Australian and Indonesian variety dominates The Liberal leadership spill along with the fate of two Australians on death row in Indonesia dominated the local Retweetisphere this week, although One Direction still managed to record the most popular post. Each week, KINSHIP digital and Which-50 take