Robert Kinkade

Robert Kinkade

Robert Kinkade is the Co-Founder of CX360.

While consumers in Australia are still suffering major friction points, fundamental disconnects between online and off, it remains rare that major enterprises use the data they have about us to our advantage. Yet the idea that businesses need a fundamental paradigm shift in the way they re-think their core customer

personalisation

The arrival of Amazon’s direct operations into the local Australian market has whipped up a media frenzy with hardly a day going by without coverage. The consensus of analysts and commentators seems to be clear – the entire brand-manufacturing, retail and consumer value chain will experience significant disruption at some

Rumours of the demise of the supermarket have been exaggerated. Although their role is changing profoundly, bricks and mortar remain firmly entrenched in omni-channel strategies. During the dot-com boom of the late 1990s the myth of the “death of the retail store” made the rounds as more and more consumers