pontus staunstrup

pontus staunstrup

Being consistent in creating and distributing content is a cornerstone of successful content marketing. It’s something we have talked about for a long time, often expressed in phrases like “content marketing is a marathon, not a sprint” – but even so it continues to be a problem for a lot

As Native Advertising Days gets under way in Copenhagen is important to reflect on the question What is good native advertising? One of best ways of answering that question is to take a look at what Netflix have been doing with it in recent years. Not only are they creating great content, they’ve also

In a recent study almost 80 per cent of board members in Swedish companies agreed that digital developments impact the business model. But they were less certain that such competence existed on the board or in the C-Suite. One telling sign was that more than 59% of the companies lacked