Peter Ostick

Publishers believe the barriers for mobile video advertising are melting away, and brands are starting to recognise the opportunities that mobility provides them. A recent study by Nielsen and Tremor Video revealed that mobile and desktop video consumers are overwhelmingly distinct audiences. Furthermore, the composition of the respective audiences is

Video consumers, it appears, are far more choosy about their devices than many people in the advertising community anticipated. Ever since digital video emerged as an advertising channel it was assumed that viewers would watch video across multiple and different screens such as mobile, desktop, tablets and OTT television. New

Advertisers who exclude mobile video from their campaigns are missing a huge and unique audience opportunity according to a study by Nielsen and Tremor Video Just as importantly, the qualities of this distinct audience differ considerably from that on the desktop. Subscribe today: Sign up for  Which-50’s Irregular Insights newsletter Called