Paul Gubbins
Column – A resource guide into the current state of adtech
If you are fortunate enough to still be working, chances are you are busier than ever, if you have lost your job or been furloughed you will be doing everything you can to possibly find another position. However, the wheels of innovation and change continue to turn in digital advertising
Confused by programmatic buying models?
With more flavors than a Baskin Robbins store, it is easy to understand why marketers and publishers are becoming a little confused with the variations of programmatic buying & selling models available to them. It used to be straightforward for buyers to access a publishers inventory, they negotiated price &
COVER STORY – Things you should know about AdTech, today
With some of the biggest AdTech shows fast approaching (Exchange Wire #ATSL17, Dmexco & Programmatic IO), now is a good time to compile a quick guide to the key events and areas currently shaping programmatic advertising. Buy Side Much has been written about consolidation in the DSP world recently and