Paul Gubbins

Paul Gubbins

Paul Gubbins is a London based ad tech consultant

With more flavors than a Baskin Robbins store, it is easy to understand why marketers and publishers are becoming a little confused with the variations of programmatic buying & selling models available to them. It used to be straightforward for buyers to access a publishers inventory, they negotiated price &

With some of the biggest AdTech shows fast approaching (Exchange Wire #ATSL17, Dmexco & Programmatic IO), now is a good time to compile a quick guide to the key events and areas currently shaping programmatic advertising. Buy Side Much has been written about consolidation in the DSP world recently and