Paula Parkes

Paula Parkes

Busi­nesses in Asia Pacific are reach­ing their dig­i­tal peak. As dig­i­tal becomes stan­dard, the pace of trans­for­ma­tion is slow­ing and mar­keters are falling into a com­fort zone, start­ing to become risk adverse and not push­ing tech­nolo­gies to the next level. Yet, new research from Adobe and CMO Coun­cil show that