Nic Jones

Nic Jones

Nic Jones is the CEO of data and insights company Pureprofile. He has been a digital leader for over 30 years, including as Managing Director of Yahoo! Australia & New Zealand, Managing Director (News Digital Media) at News Corp, Managing Director (Digital) AUNZ and Chief Digital Officer (EMEA) at Starcom MediaVest Group, and Chief Revenue Officer of music video publisher, Vevo.

Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than ever before expect a personalised experience and are increasingly loyal to the brands that understand them. It is this seemingly paradoxical contrast between consumer sentiment and