Mike Gee
Mobis fine tunes automotive parts system and drives car giant into the future
In today’s digital world it has become critical to incorporate secure, personalised, and fully integrated self-service capabilities into every digital interaction. It’s no use updating an old, limited system with technology that can’t grow into the future as user needs develop and change. Internally or externally that won’t cut in
Customer experience: More than comfy chairs, good coffee and a sexy website
Customer experience sounds like a glib throwaway phrase used to try and hook a business into either buying a new sales system or marketing plan. After all, it’s obvious isn’t it – keep the customer happy they buy more. Surely, it’s as simple as adding comfy chairs and good coffee
The Dos and Don’ts of Building a Brand Tribe
Building a brand tribe is not easy. It requires a clear understand of what motivates tribe members to share content with each other and it requires a vigilance to ensure the tribe is supported and the connection between members are maintained. Brand Tribes are created around shared values and passions