Mike Green

WHICH 50 : Retweet Report: Happy Birthday to Zayn The retweets were all running in One Direction this week as Australia’s Twitter crowd went Boy Band crazy at the start of the year. Blame it on the tepid news cycle if you like but One Direction pretty much dominated the

Digital disruption may be de rigueur as tech marketers seek to co-opt the expression to sell more boxes and code, but we have also noted an important shift among the genuine digerati when it comes to the debate. The conversation has moved beyond the suggestion of transformation as a magical

The ubiquity of digital transformation and the key technologies that underpin it dominated the social chit chat this week, in our first Chatter Report of the year. Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation-starters of the last week across the global social realm, and once

The digital transformation debate is now sufficiently mature that it is attended by some basic articles of faith, and many of these were on show this week across the Twittersphere, as revealed in our Digital Transformation Chatter Report. Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation-starters

In a typical week, when the world is calm and we convince ourselves that the everyday events at the bottom of the world might just carry some wider meaning, the tweet stream is invariably filled to the brim with boy bands and sundry other ephemeral celebrities. But it is when the

Katy Perry scored the most popular retweet in Australia this week, with a photo of two birds cuddling on a branch in the snow capturing over 17,500 retweets and 31,000 favourites. But in many ways it was out of step with sentiment, which tended towards more serious topics this week.

The overwhelming majority of companies surveyed in an Altimeter study earlier this year reported that they are undergoing a digital transformation. You might think that is good news. You might be wrong. That’s because only a quarter of them have bothered to map the digital customer journey or develop a

Mostly, and unsurprisingly, tweets are ephemeral — as befits a platform that restricts its members to 140 characters or fewer. But occasionally, Twitter fulfills its extra ordinary promise as it did last week when the world reacted first to the injury and then the death of cricketer Phillip Hughes. The

Mobile accounted for the majority of online shopping traffic this year on Thanksgiving Day in the US with the trend carrying into Black Friday though it still fell just a squeak short of a majority. This topic – predictably dominated the omnichannel chatter this week. Each weekday the KINSHIP digital/Which-50

It’s that time of year again, when predictions get rolled out and the social stream becomes even more crowded with list stories than usual. But they must work, because they filled almost half the top spots in this week’s digital research Chatter Report. Each weekday the KINSHIP digital/Which-50 Chatter Report