Mike Green

Mike Green

Mike Green is the CEO of KINSHIP digital and co-author of the Chatter Report

The four biggest ways the global economy is being transformed, the primacy of talent and technology, and the impact of emotion on customer loyalty exercised the minds of the research class around the world in the last week, according to the latest KINSHIP digital/Which-50 Chatter Report. Accenture, Forrester, Gartner and

Overwhelmingly consumers do not believe brands ‘get them’ as individuals. That is how Advertising Age summed up a recent IBM/Econsultancy study in an article headlined “Amid Digital Disruption, Brands Need to ‘Hire’ Their Customers” . The story was one of several to dominate the digital chatter online this week. Each

Concerns about internet security, the relative popularity of private cloud providers and the ever present issue of customer experience feature highly in research released and discussed this week by the leading industry pointy heads. Accenture, Forrester and Gartner all prompted high levels of social chit chat online with their latest

Stupid is not a great marketing strategy, as a general rule. Twitter might be heavily laden with latte-sipping faux socialists (although less so than you might imagine) but if your core business involves dragging your knuckles along the ground and thinking through your brain stem, it is best avoided. Reclaim

Malcolm Turnbull does it again, topping the pops in our Digital Transformation Chatter Report. Turnbull is the only Australian ever to reach such lofty heights, and now he has done it twice,  this time courtesy of the announcement of the search for the new government digital chief. Each weekday the

With little fan fare Uber and the cause of disruption generally achieved a unique and telling milestone this month when the number of Uber cars in New York city over took the population of the Big Apple’s iconic yellow cab fleet. But the cabbies still hold a clear lead in

One Direction took first and second places in this week’s Retweet report as Australia’s Tweeniverse collided with its Twitterverse. In fact 1D took the majority of the top spots in the report. But buried beneath the flotsam and jetsam a darker and more serious issue surfaced this week. Each week, KINSHIP

Each week the KINSHIP digital/Which-50 analyst Chatter Report identfies the most influential social shares in the world originating from research and analysis outfits like Gartner, Forrester, Constellation, L2 and others, along with management consulting companies like McKinsey & Company and Bain. It was a busy week for the number crunchers, with

Happy Birthday Australia — you dominated the local Twittersphere, with Australia Day pushing aside the boy bands, however briefly. And while it may be thoroughly reductive, Twitter’s Australia Day best wishes for the celebration was one of the top tweets for the week. Notable, successful and recently departed Australian author

The most influential and regular voices in the digital transformation debate dominated this week’s Chatter Report with contributions from R Ray Wang, MIT Sloan, Forbes, Tim Hughes, KPMG and Gartner all proving to be important kick starters to the conversations this week. But it was actually a post about a