Melina Gouveia

Melina Gouveia

Melina Gouveia is a freelance writer and contributor to Which-50.com. She has reported on cybersecurity, digital economics, venture capitalism, business transformation, strategy, innovation and government policy with a keen interest in the media, marketing, telecommunications, travel and finance industries. During her career as a business journalist, she has been published in The Australian Financial Review, Lawyers Weekly, B&T Magazine, Money Management, Super Review, and Travel Weekly.

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There are three things companies can do to mitigate risk when applying Artificial Intelligence according to the latest McKinsey research. However, before applying solutions, it is vital first to understand what the risks are and the drivers behind them.  In the report called Confronting the risks of artificial intelligence the McKinsey Global Institute

The digital transformation consultancy arm of the Publicis Groupe – Publicis Sapient – has appointed Ben Moir as director for product engineering. Moir is an electrical engineer and technologist with close to 20 years of industry experience gained globally with consulting projects in the US, China, Singapore, Chile and across

Accenture Interactive announced today that it will acquire acclaimed New York-based creative agency Droga5, in what is reportedly the largest acquisition for the international consulting firm’s marketing arm, in its 10-year history. Sign up to Which-50’s Digital Marketing Newsletter According to the statement issued by Accenture, the acquisition will boost

Mindshare Sydney has won the main media account for Red Bull in Australia — formerly held by Vizeum — and will be led by the agency’s client lead, Martin Newman. Part of WPP, Mindshare, a global media planning and buying agency will take on all strategy, planning and buying for

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The pace of the hyper connected world is set to exponentially accelerate with the introduction of pervasive 5G networks and Wi-Fi six enabling unprecedented bandwidth possibilities as connectivity and digital transformation moves beyond humans and devices to the realm of machine-to-machine. Addressing the audience at Cisco Live in Melbourne, Irving

Creative boost, rocket, growth, paper

It is every Boomer’s job to make you successful, according to Chris Port, Chief Operating Officer at Dell Boomi, addressing a packed audience in Las Vegas for the Boomi World conference. Boomers, in this context, are representatives of Dell Boomi. Port described the way Boomi is structured, with four teams

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Cognizant has appointed Brian Humphries as chief executive officer succeeding company co-founder Francisco D’Souza, effective April 1, 2019. Humphries joins Cognizant from Vodafone Business, where as chief executive he led the division that accounted for nearly a third of the Vodafone Group’s service revenue with approximately €12 billion in sales

moving forward growing pushing on

Business faces an onslaught of transformational technologies in the coming years, everything from connective devices to decentralised solutions like blockchain; to new ways of delivering broadband from 5G. These will all have tremendous impacts on the evolution of digital transformation, says Dell Boomi’s Chief Technology Officer, Michael Morton. Digital transformation is

customer data, marketing

Nicole Fishers, Deputy Chief Information Officer at Flinders University, and Dell’s Chief Privacy Officer, Sooji Seo, were among the speakers on the Future of the Connected Workforce panel at Boomi World, discussing the favourable impact a robust application and data integration solution has on customer and employee experience. Flinders University

As another Super Bowl — the most watched event on American television — concludes with the New England Patriots, led by Tom Brady, lifting the Lombardi trophy for a record-equalling sixth time, many viewers were also tuned in for the ads. This year’s host network, CBS, was charging advertisers a record $US5.25