Melina Gouveia

Melina Gouveia

Melina Gouveia is a freelance writer and contributor to Which-50.com. She has reported on cybersecurity, digital economics, venture capitalism, business transformation, strategy, innovation and government policy with a keen interest in the media, marketing, telecommunications, travel and finance industries. During her career as a business journalist, she has been published in The Australian Financial Review, Lawyers Weekly, B&T Magazine, Money Management, Super Review, and Travel Weekly.

Mindshare Sydney has won the main media account for Red Bull in Australia — formerly held by Vizeum — and will be led by the agency’s client lead, Martin Newman. Part of WPP, Mindshare, a global media planning and buying agency will take on all strategy, planning and buying for

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The pace of the hyper connected world is set to exponentially accelerate with the introduction of pervasive 5G networks and Wi-Fi six enabling unprecedented bandwidth possibilities as connectivity and digital transformation moves beyond humans and devices to the realm of machine-to-machine. Addressing the audience at Cisco Live in Melbourne, Irving

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It is every Boomer’s job to make you successful, according to Chris Port, Chief Operating Officer at Dell Boomi, addressing a packed audience in Las Vegas for the Boomi World conference. Boomers, in this context, are representatives of Dell Boomi. Port described the way Boomi is structured, with four teams

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Cognizant has appointed Brian Humphries as chief executive officer succeeding company co-founder Francisco D’Souza, effective April 1, 2019. Humphries joins Cognizant from Vodafone Business, where as chief executive he led the division that accounted for nearly a third of the Vodafone Group’s service revenue with approximately €12 billion in sales

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Business faces an onslaught of transformational technologies in the coming years, everything from connective devices to decentralised solutions like blockchain; to new ways of delivering broadband from 5G. These will all have tremendous impacts on the evolution of digital transformation, says Dell Boomi’s Chief Technology Officer, Michael Morton. Digital transformation is

customer data, marketing

Nicole Fishers, Deputy Chief Information Officer at Flinders University, and Dell’s Chief Privacy Officer, Sooji Seo, were among the speakers on the Future of the Connected Workforce panel at Boomi World, discussing the favourable impact a robust application and data integration solution has on customer and employee experience. Flinders University

As another Super Bowl — the most watched event on American television — concludes with the New England Patriots, led by Tom Brady, lifting the Lombardi trophy for a record-equalling sixth time, many viewers were also tuned in for the ads. This year’s host network, CBS, was charging advertisers a record $US5.25

IBM will buy Red Hat in a transaction that values the latter at close to $US34 billion. The deal is the most significant tech acquisition of 2018 and is intended to help IBM more rapidly capture a heftier chunk of the multicloud marketing place. IBM claims this move makes it the

Marketing

Oracle Eloqua, part of Oracle Marketing Cloud, is the top-ranked business to business (B2B) marketing automation platform, leading its competitors in the current offering, strategy and market presence categories, according to the latest Forrester Wave research. The report also named Marketo and Salesforce as leaders, and Act-On Software, SAP, and

Salesforce kicked off its annual Dreamforce conference in San Francisco overnight, where the CRM software firm unveiled new integration, productivity and AI platform services, and new strategic partnerships intended to help companies connect with their customers, to drive innovation and transform their businesses. Salesforce said it would introduce new advances