Melina Gouveia

Melina Gouveia

Melina Gouveia is a freelance writer and contributor to Which-50.com. She has reported on cybersecurity, digital economics, venture capitalism, business transformation, strategy, innovation and government policy with a keen interest in the media, marketing, telecommunications, travel and finance industries. During her career as a business journalist, she has been published in The Australian Financial Review, Lawyers Weekly, B&T Magazine, Money Management, Super Review, and Travel Weekly.

Publicis Sapient has bolstered its consulting service and digital transformation capabilities with four senior appointments in Australia. Jane Headon joins as a director, strategy and consulting, with a strong track record in helping clients navigate unprecedented rates of change in technology, and harnessing data and AI to re-imagine customer engagement.

Former Wavemaker managing director and GroupM chief operating officer, Chris Riley is the new GroupM chief executive in New Zealand. Riley, in his new role, will lead the strategy for the group and while running the operation in New Zealand. He will report to GroupM Australia and New Zealand chief

Affiliate marketing is still reliant on heavily manual business processes, placing limitations on its ability to achieve scale and to improve personalisation and contextualisation. But, says JJ Eastwood, managing director at Rakuten Marketing in Australia,  “It’s time for disruptive technology to upend the traditional way of doing affiliate marketing, and

Versa, the digital design and voice experience (VX) agency has officially launched today, merging the capabilities of one of Australia’s largest independent digital experience and design agencies, Deepend Melbourne with voice experience (VX) agency, Versa, under the single Versa brand. Deepend Melbourne initially launched Versa in 2017 as the first

 The right balance between robust security and easy-to-use customer experiences, as more markets adopt open banking — which mandates banks to open their systems to third parties — will be critical for bank networks and their ecosystem partners. The Accenture Banking Technology Vision 2019 report has found consumer demand for customisation and

Diversification in blockchain use cases across a wider variety of industries has caused investment in this technology to surge as business leaders begin to see beyond the “hype cycle,” according to Deloitte’s 2019 Global Blockchain Survey, released overnight. As blockchain implementation continues to increase across financial services, its transformational importance is

Where voice commerce currently lacks, social commerce excels, is the key takeout from Episerver’s third-annual Reimagining Commerce report released overnight. Consumers indicating they used a voice-assisted device such like Amazon Echo or Google Home to research before a purchase has risen 83 per cent year-over-year, despite prevailing security concerns, according

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There are three things companies can do to mitigate risk when applying Artificial Intelligence according to the latest McKinsey research. However, before applying solutions, it is vital first to understand what the risks are and the drivers behind them.  In the report called Confronting the risks of artificial intelligence the McKinsey Global Institute

The digital transformation consultancy arm of the Publicis Groupe – Publicis Sapient – has appointed Ben Moir as director for product engineering. Moir is an electrical engineer and technologist with close to 20 years of industry experience gained globally with consulting projects in the US, China, Singapore, Chile and across

Accenture Interactive announced today that it will acquire acclaimed New York-based creative agency Droga5, in what is reportedly the largest acquisition for the international consulting firm’s marketing arm, in its 10-year history. Sign up to Which-50’s Digital Marketing Newsletter According to the statement issued by Accenture, the acquisition will boost