Melina Gouveia

Melina Gouveia

Melina Gouveia is a freelance writer and contributor to Which-50.com. She has reported on cybersecurity, digital economics, venture capitalism, business transformation, strategy, innovation and government policy with a keen interest in the media, marketing, telecommunications, travel and finance industries. During her career as a business journalist, she has been published in The Australian Financial Review, Lawyers Weekly, B&T Magazine, Money Management, Super Review, and Travel Weekly.

IBM will buy Red Hat in a transaction that values the latter at close to $US34 billion. The deal is the most significant tech acquisition of 2018 and is intended to help IBM more rapidly capture a heftier chunk of the multicloud marketing place. IBM claims this move makes it the

Marketing

Oracle Eloqua, part of Oracle Marketing Cloud, is the top-ranked business to business (B2B) marketing automation platform, leading its competitors in the current offering, strategy and market presence categories, according to the latest Forrester Wave research. The report also named Marketo and Salesforce as leaders, and Act-On Software, SAP, and

Salesforce kicked off its annual Dreamforce conference in San Francisco overnight, where the CRM software firm unveiled new integration, productivity and AI platform services, and new strategic partnerships intended to help companies connect with their customers, to drive innovation and transform their businesses. Salesforce said it would introduce new advances

Hong Kong-based international airline Cathay Pacific has announced the firm would expand its relationship with Salesforce, by deploying Salesforce Marketing Cloud to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalised engagements. Cathay Pacific said its digital transformation is led by a vision that recognises and

Spotify and Nielsen have extended their relationship to now include the adoption of Nielsen Brand Effect across Spotify in several markets across the globe including Australia. According to the announcement, this will allow marketers to measure and optimise their national advertising on Spotify and gain a deeper understanding of how

Oracle chairman and chief technology officer, Larry Ellison, has announced the availability of Oracle autonomous transaction processing, the latest addition to Oracle’s autonomous database cloud service. The company claims its new autonomous transaction processing solution would deliver its clients significant cost savings, along with improvements in security, availability, and productivity.

Cisco Australia recently announced it intends to expand its foothold in the small-to-medium business (SMBs) market with the launch of a new dedicated strategy to support owners and operators as they grow. The technology firm aims to address the challenges the SMB sector face when it comes to digitalisation and

Salesforce has promoted Keith Block to co-chief executive officer, working alongside CEO and founder Marc Benioff. Block now reports to Salesforce’s board of directors and remains a member of the board. Block served as Salesforce’s vice chairman, president and as a director since joining the company in June 2013, and

retail, fashion, ipad, tablet,

As a member of the online retailer, The Iconic’s executive team, Anna Lee, is at the forefront driving strategic growth plans and leading over 200 people in her role as the firm’s chief operating officer. Lee recently spoke to Which-50 about successful approaches she has led that allowed her firm

The most significant innovation challenge facing legacy companies today is their lack of understanding about what business they are in. That’s the view of AccelerateHQ co-founder and partner Paul Shetler. He argues companies that treat digital as something different to their core business is a fundamentally flawed strategy when approaching