Melina Gouveia

Melina Gouveia

Melina Gouveia is a freelance writer and contributor to Which-50.com. She has reported on cybersecurity, digital economics, venture capitalism, business transformation, strategy, innovation and government policy with a keen interest in the media, marketing, telecommunications, travel and finance industries. During her career as a business journalist, she has been published in The Australian Financial Review, Lawyers Weekly, B&T Magazine, Money Management, Super Review, and Travel Weekly.

Apple Store in Bangkok

Apple has committed to carbon neutrality across its entire business, manufacturing supply chain, and product life cycle by 2030. The company is already carbon neutral today for its corporate emissions worldwide. This newly unveiled commitment means that by 2030, every Apple device sold will have net-zero climate impact, according to

machine learning AI artificial intelligence computer working

Tealium has added machine learning to AudienceStream, its Customer Data Platform (CDP). Called Tealium Predict ML the company says it is designed to enable marketers to orchestrate real-time customer data, for instance by identifying buyers that are most likely to make a purchase or a segment most likely to churn.

Salesforce’s co-CEO experiment is over after 18 months. The company announced today that co-CEO Keith Block has stepped down but will remain an advisor to CEO and chair Marc Benioff, who is now the sole chief executive.  The announcement was released alongside the CRM giant’s full-year financial results, which also

hacker cyber security cybercrime crime

More than 8.5 billion records were compromised during 2019— resulting in a 200 per cent increase in exposed data reported year-over-year, according to a new report from IBM. The end result is significant growth in the number of stolen credentials that cybercriminals can use as their source material. IBM Security

Amazon and Global Optimism — an organisation focused on social and environmental change — announced overnight, The Climate Pledge, a commitment to meet the Paris Agreement 10 years early. Amazon is the first company to sign this pledge, which calls on signatories to be net-zero carbon across their businesses by 2040

local government city hall town hall council

Many local government councils are looking toward technology-enabled solutions that will automate manual processes, drive data-led decisions and release time spent on administrative tasks. Investing in technology, coupled with initiatives designed to improve customer outcomes, should be at the core of any local government focused on continuous digital transformation. Rather

Exponential advancements in automation and robotics are happening now, and while most are useful to mankind, they have also spelt disaster in instances where control has been lost, resulting in accidents, injuries and human harm. As artificial intelligence (AI) becomes more sophisticated, humans will be required to develop new ways

Publicis Sapient has bolstered its consulting service and digital transformation capabilities with four senior appointments in Australia. Jane Headon joins as a director, strategy and consulting, with a strong track record in helping clients navigate unprecedented rates of change in technology, and harnessing data and AI to re-imagine customer engagement.

Former Wavemaker managing director and GroupM chief operating officer, Chris Riley is the new GroupM chief executive in New Zealand. Riley, in his new role, will lead the strategy for the group and while running the operation in New Zealand. He will report to GroupM Australia and New Zealand chief

Affiliate marketing is still reliant on heavily manual business processes, placing limitations on its ability to achieve scale and to improve personalisation and contextualisation. But, says JJ Eastwood, managing director at Rakuten Marketing in Australia,  “It’s time for disruptive technology to upend the traditional way of doing affiliate marketing, and