Melina Gouveia

Melina Gouveia

Melina Gouveia is a freelance writer and contributor to Which-50.com. She has reported on cybersecurity, digital economics, venture capitalism, business transformation, strategy, innovation and government policy with a keen interest in the media, marketing, telecommunications, travel and finance industries. During her career as a business journalist, she has been published in The Australian Financial Review, Lawyers Weekly, B&T Magazine, Money Management, Super Review, and Travel Weekly.

Hong Kong-based international airline Cathay Pacific has announced the firm would expand its relationship with Salesforce, by deploying Salesforce Marketing Cloud to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalised engagements. Cathay Pacific said its digital transformation is led by a vision that recognises and

Spotify and Nielsen have extended their relationship to now include the adoption of Nielsen Brand Effect across Spotify in several markets across the globe including Australia. According to the announcement, this will allow marketers to measure and optimise their national advertising on Spotify and gain a deeper understanding of how

Oracle chairman and chief technology officer, Larry Ellison, has announced the availability of Oracle autonomous transaction processing, the latest addition to Oracle’s autonomous database cloud service. The company claims its new autonomous transaction processing solution would deliver its clients significant cost savings, along with improvements in security, availability, and productivity.

Cisco Australia recently announced it intends to expand its foothold in the small-to-medium business (SMBs) market with the launch of a new dedicated strategy to support owners and operators as they grow. The technology firm aims to address the challenges the SMB sector face when it comes to digitalisation and

Salesforce has promoted Keith Block to co-chief executive officer, working alongside CEO and founder Marc Benioff. Block now reports to Salesforce’s board of directors and remains a member of the board. Block served as Salesforce’s vice chairman, president and as a director since joining the company in June 2013, and

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As a member of the online retailer, The Iconic’s executive team, Anna Lee, is at the forefront driving strategic growth plans and leading over 200 people in her role as the firm’s chief operating officer. Lee recently spoke to Which-50 about successful approaches she has led that allowed her firm

The most significant innovation challenge facing legacy companies today is their lack of understanding about what business they are in. That’s the view of AccelerateHQ co-founder and partner Paul Shetler. He argues companies that treat digital as something different to their core business is a fundamentally flawed strategy when approaching

Oracle has announced the latest updates to its Customer Experience (CX) and Marketing Cloud suites by introducing new artificial intelligence based applications, data analytics solutions, and innovative customer loyalty capabilities. Launched in the United States yesterday, the newest series of innovations to the Oracle Marketing Cloud suite includes an analytics

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Enterprise Resource Planning (ERP) solutions provide the digital backbone for companies seeking operational transformation and efficiencies — but they are inherently complicated, and notoriously challenging to implement. When successfully executed, an ERP upgrade has profound business implications that can directly improve a firm’s profitability. For Australian companies seeking expansion in

Capgemini kicked off the Sydney Rugby Sevens tournament last weekend by announcing its new multi-year sponsorship of the sport by becoming the official global innovation partner for the Men’s and Women’s HSBC World Rugby Sevens Series. The company will bring its innovation and technology expertise to the series with a