Melina Gouveia

Melina Gouveia

Melina Gouveia is a freelance writer and contributor to Which-50.com. She has reported on cybersecurity, digital economics, venture capitalism, business transformation, strategy, innovation and government policy with a keen interest in the media, marketing, telecommunications, travel and finance industries. During her career as a business journalist, she has been published in The Australian Financial Review, Lawyers Weekly, B&T Magazine, Money Management, Super Review, and Travel Weekly.

The most significant innovation challenge facing legacy companies today is their lack of understanding about what business they are in. That’s the view of AccelerateHQ co-founder and partner Paul Shetler. He argues companies that treat digital as something different to their core business is a fundamentally flawed strategy when approaching

Oracle has announced the latest updates to its Customer Experience (CX) and Marketing Cloud suites by introducing new artificial intelligence based applications, data analytics solutions, and innovative customer loyalty capabilities. Launched in the United States yesterday, the newest series of innovations to the Oracle Marketing Cloud suite includes an analytics

sunflower

Enterprise Resource Planning (ERP) solutions provide the digital backbone for companies seeking operational transformation and efficiencies — but they are inherently complicated, and notoriously challenging to implement. When successfully executed, an ERP upgrade has profound business implications that can directly improve a firm’s profitability. For Australian companies seeking expansion in

Capgemini kicked off the Sydney Rugby Sevens tournament last weekend by announcing its new multi-year sponsorship of the sport by becoming the official global innovation partner for the Men’s and Women’s HSBC World Rugby Sevens Series. The company will bring its innovation and technology expertise to the series with a

Internet Security lock

Cybercriminals caused significant service disruptions around the world over this past year, using increasingly sophisticated methods to break through cyber defences. In 2018, Nick Savvides, chief technology officer at Symantec expects the trend to become more pronounced as cyber attackers adopt machine learning and artificial intelligence to launch more potent

Alibaba and Tencent are already well known names in the world of global ecommerce. However the Chinese ecommerce sector is set to have an even more dramatic impact on the global economy as businesses which grew by meeting huge internal demand start to turn their focus outwards. Sign up for

Artificial intelligence, Brain, data, machine learning, AI

Australian CIOs lead the world in the implementation and planned use of machine learning despite barriers to adoption according to the local results of the ServiceNow “Global CIO Point of View” study released yesterday. The study surveyed 500 chief information officers from 11 countries — which included 46 from Australia

marketing, agile, post it note

As technological innovation accelerates at an alarming pace, the challenge of adapting and executing a winning customer-experience strategy can prove expensively daunting for many organisations. The largest gains accrue to firms that can incorporate great customer experience — augmented by digital technology — as an inseparable product feature to harness

Addressing a packed session at OpenWorld yesterday, Oracle president of product development, Thomas Kurian, revealed how the firm had infused new forms of human interface, autonomous computing, artificial intelligence, IoT, and blockchain technology into their latest cloud offerings. Kurian presented the new cloud product suite that spans infrastructure, analytics, data

Larry Ellison Oracle

Oracle chairman and CTO, Larry Ellison, unveiled Oracle 18c, the world’s first and only fully autonomous database at the firm’s flagship OpenWorld event in San Francisco last night. Oracle’s latest database is 100 per cent autonomous and automatically provisions, patches, updates and backs itself up without any human intervention. The