Matthew Powell

Matthew Powell

Matthew Powell is a former editor of Australian Macworld, and a senior writer and commentator in the Australian technology sector of 20 years standing.

For the month of July, we secretly erased men from Which-50. Our audience numbers dropped, our social presence evaporated, and we annoyed people who for years have helped us build our brand off the back of their hard work and expertise. They did nothing wrong — we were just jerks —

Amazon, Microsoft and Facebook are all companies that proudly trumpet their ”culture of experimentation” as key to their success. But for those looking to replicate such success, it’s not as simple as waking up one day and deciding that your businesses will implement just such a culture, according to Jon

Marketers understand the importance of technology and data towards delivering the best customer experiences. They realise that creating a new culture focused around customer engagement is critical, and they recognise the need to evaluate and renew the capabilities of the people in their department. But while there is a general