Mark Raskino

Mark Raskino

Mark Raskino is a Gartner VP and Fellow

Nearly one fifth of the 21st century is behind us already – gosh time flies. Generation Z, those who were born in the 2000s, are now entering the workforce as adults. I wonder what the term “IT” means to them? If they learn by listening to office conversation, they would

Recently I was asked this rather smart question by the CEO of a financial services company. He knows they must embark on a digital transformation journey. Given what we have learned from the experience of others, should he lead the effort with culture change or technology change? The reflexive answer that

Easy Button

Here’s something CEOs and other business leaders say — and seemingly without much forethought: “Of course, technology is the easy bit.” It’s one of those trite phrases that gets picked up and repeated in everyday corporate life, as if they were statements of obvious truth and wisdom, upon which we

Some business leaders fear their company is so far behind it may never be able to catch-up and should not try. Instead they wonder if they could skip a digital development level and leapfrog both traditional and born-digital competitors. As an abstract strategy idea, it is hopeful and attractive —