Mark Jones

Mark Jones

Mark Jones is Chief Storyteller & CEO at Filtered Media, a respected brand storytelling agency in Sydney. For more insights, subscribe to its newsletter, The Pioneers

Remember when former Microsoft CEO Steve Ballmer became a sweaty viral web celebrity? Somewhere in the mid-2000s a video surfaced showing Steve stomping across a stage in a sweat-soaked shirt chanting “Developers! Developers! Developers! Developers!” It’s compelling stuff, and the interwebs duly rewarded him with dance track remixes. Subscribe today:

What do Google, Facebook, Microsoft, Apple, HP and Amazon have in common? Nope, it’s not a joke, but you’ll never guess what happens next! Sorry, bad clickbait joke. Subscribe today: Sign up for  Which-50’s Irregular Insights newsletter No, this isn’t a column about giant US tech companies founded by white men

Remember all the fuss about Serial? The podcast was instantly cool when it hit the iTunes store in late 2014.  And for good reason. Serial is produced by the people behind This American Life, and if there’s one thing those guys do well it’s tell compelling stories. So it doesn’t

Follow the eyeballs. It’s a fundamental strategy in publishing, and now it’s reshaping the future of smartphones and marketing. The reason? A tremendous showdown between Google Now and Apple Siri. The technorati are pondering which tech giant makes the best digital assistant, and it’s time marketers sat up and paid

A curious headline caught my attention the other day: “Notifications Are The Next Platform.” It’s the sort of proclamation you expect from the headline’s publisher, TechCrunch, one of Silicon Valley’s most influential media companies. Intuitively we know notifications are a big deal. Every single mobile app is built with notifications