Louise Kelly

Louise Kelly

Dr Louise Kelly is a researcher and Lecturer in Advertising and Digital Marketing at the QUT Business School. For over a decade Louise has been researching in the areas of Integrated Marketing Communications (IMC), social media and privacy, consumer engagement, and more recently the impact of digital disruption on marketing practice.

We’re all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple’s Siri and Google Assistant mean that companies are capturing all new kinds of data on us, and could build much more detailed “behaviour profiles” with which to target us. There is already a