Lizzy Foo Kune

Lizzy Foo Kune

Lizzy Foo Kune is a Principal Research Analyst specialising in data-driven marketing.

As a practitioner, I hated the first week of the month. It meant I had to lead my team of smart, capable marketing analysts through a never ending, difficult slog known as… REPORTING WEEK. Ah, yes. If you’ve served marketing analytics in any capacity, you’ll know what I mean. The

Marketing segmentation, audience, targeting

Knowledge of the customer is a top priority for marketing organisations. Our recent survey data demonstrates that CMOs are continuing to invest in customer retention and growth, with spending on existing customers outpacing that of new customer acquisition. Customer analytics is a top priority for CMOs as they seek to

Ad fraud

I’m a great dinner party guest. That good ‘ol, “So, Lizzy, what do you actually do for a living?” question inevitably arises, and I typically take the opportunity to tell people about the general research topics I’ve been working on. For the past six months or so, my friends and family have