Liz Miller

Liz Miller

Liz Miller is the Senior Vice President, Marketing at the CMO Council

In 2001 , Gartner estimated that at least half of all Salesforce Automation (SFA) or Customer Relationship Management (CRM) projects would fail. By 2013, groups like Bain and Merkle were estimating that CRM failures were in excess of 60 per cent, with some estimates skyrocketing over 70. Have we come