Leah Daly

Leah Daly

Leah Daly, Co-Founder & Media Director, Adgility

In today’s digital economy, programmatic advertising plays an integral role in the digital transformation of how businesses reach, win and retain customers.  The big question is – how are the some of the world’s leading brands leveraging programmatic to outgrow the competition smarter, faster and more efficiently? In our first

The rapid adoption of omnichannel marketing executed through programmatic media buying has brought the challenges of brand safety, ad fraud, and viewability into sharp relief, but sometimes for the wrong reasons. In 2017, brand safety became a hot topic when ‘The Times’ accused Google of running their brand messaging on

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Programmatic advertising technology is fundamentally changing the way brands interact with consumers, offering a vastly more efficient way to execute and manage a true omnichannel media strategy and offer more personalised brand experience that has proven to assist more leads and sales conversions than any other method of digital display