Kristina LaRocca-Cerrone

Kristina LaRocca-Cerrone

Director at Gartner

personalisation marketing

In 2019, personalisation is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access to more information, and research more independently than ever before – and are therefore more likely to become overwhelmed. Personalisation,