Kristina LaRocca-Cerrone

Kristina LaRocca-Cerrone

Director at Gartner

Marketing operations leaders may not be the ones tasked with executing digital marketing initiatives, but nonetheless, they’ll have an essential role to play in helping organisations migrate to the new digital normal. The flight to digital was already well underway pre-COVID. Recent developments have simply hastened the shift. Consumers and

personalisation marketing

In 2019, personalisation is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access to more information, and research more independently than ever before – and are therefore more likely to become overwhelmed. Personalisation,