Kate Letheren

Kate Letheren

Dr Kate Letheren is a Post-doctoral research fellow at the QUT Business School. She is an active researcher in the areas of consumer psychology and communications, with a specific focus on anthropomorphism, anthropomorphic tendency, spokes-characters and robotics.

We’re all used to targeted advertisements on the internet. But the introduction of voice assistants like Apple’s Siri and Google Assistant mean that companies are capturing all new kinds of data on us, and could build much more detailed “behaviour profiles” with which to target us. There is already a