Joseph Enever

Joseph Enever

Joseph Enever is a Research Director covering Marketing Data and Analytics for Gartner.

Human beings love tools. And as marketers we like a tool as much as the next professional. Of course, we need martech to make the magic happen. We believe it — furthermore, we are trained to believe it by the market. With so many technologies racing to solve marketing’s every

Quantifying the offline impact of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail use case. People shop across channels, but online businesses do not commonly measure marketing return on investment in this way.