Joseph Lim

Joseph Lim

Joseph Lim manages Avention’s Australian/New Zealand business and is responsible for the company’s go-to-market, sales and client retention strategy.

Banks invest significant time and resources in understanding their biggest customers – those institutional and corporate accounts. But for those relationship managers (RMs) tasked with growing profitability in the retail or small-to-medium business (SMB) sector, the challenge is often about how to do more with less. As we head towards