Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Muru-D the Telstra-backed startup accelerator has announced its newest group of budding entrepreneurs which will make up its SYD5 incubator program. Airborne human mobility, autonomous tree planting robots and VR-assisted stroke rehabilitation are some of the technologies being developed by the 10 startups selected. The accelerator program focuses on teams which

Based on the recommendations of a review into open banking released last week, Australia’s big four banks could be in for a significant test of their speed and agility. The final report into Australia’s proposed open banking regime has been published including a recommended timing for the implementation of the

Australia’s current copyright system has failed to keep pace with the digital economy and changing the allowances around copyright exclusions would drive economic growth and innovation, according to a report from Deloitte Access Economics. Reworking copyright laws would help grow the country’s digital economy by $60 billion in two years

The growth of Australian digital sports platform 20Four demonstrates how audiences are consuming sport differently. And the company’s strategy suggests there are significant implications for brands and advertisers too. According to 20Four, it has successfully capitalised on a gap in the market – “the uncoordinated and poorly commercialised shift in

Snap shares soared over 25 per cent following Q4 2017 financial results which revealed strong growth in daily active users (DAU) and higher than expected revenue. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader survey. You can also win prizes including Google Home, Google Home Mini,

Australians trust journalists but not journalism, according to a new study. Well, kinda. Trust in media has hit an all-time low, according to the Edelman Trust Barometer released today. Trust in business, government and NGOs also fell, with all Australian institutions now classified as “distrusted”. WHICH-50 Reader Survey: Help us

Nearly half of the Australian small businesses affected by the incoming data breach laws are not prepared for them, according to a new study from HP. 49 per cent of respondents in the study said they were yet to develop an IT security policy that would ensure their compliance. WHICH-50

A Marketo research report has revealed Australian marketers’ most commonly used technology. But the research also revealed that over a third of Australian marketers (40 per cent) don’t have the necessary technology to do their job. WHICH-50 Reader Survey: Help us improve Which-50 by taking our annual reader survey. You

The Amazon juggernaut rolls on. The company’s Q4 financial results show strong holiday sales and more strong growth from Amazon’s cloud platform, Amazon Web Services (AWS). Amazon’s share price rose 6 per cent on the news of the results, which beat analyst expectations. WHICH-50 Reader Survey: Help us improve Which-50

Amazon is now the world’s most valuable brand, according to Brand Finance’s  2018 rankings, released yesterday. The online giant displaces 2017 leader Google, who slipped to third. Apple remained at second while Samsung and Facebook rounded out the top five. Telstra is ranked as the most valuable brand in Australia, but