Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

As business attitudes towards cyber security mature, the software itself is getting smarter. Which-50 spoke to Itay Glick, the CEO of cyber security company Votiro and a former member of Israel Cyber Intelligence Unit, about the increasing importance of cybersecurity, why Australian organisations “need to do better” and how they

From today Commonwealth Bank Mastercard customers will have access to Samsung Pay. The contactless payment platform enables CBA customers to make payments via compatible Samsung phones and wearables. CommBank already offers Android Pay but not Apple Pay. Research released this week suggested smartphones users’ loyalty to their devices was influencing

Apple Pay, Mobile Payments

The digital products offered by banks are becoming a key factor in customer acquisition and retention according to a study from Telsyte, which that found one in five Australian iPhone users are more likely to bank with a provider if it supports Apple Pay. This figure increases to 32 per cent

European courts are keeping Facebook’s lawyers busy. Last week a Belgium court ruled the social media giant must stop illegally collecting user data and destroy any data which it had gathered on people who do not use Facebook. The court threatened Facebook with fines of 250,00 euros a day, up

Google has begun preventing ads running on its Chrome browser that violate the Better Ads Standards. The search giant says the ultimate goal is not to block ads but to improve the experience for all web users. The Better Ads Standards are based on public consumer research by the Coalition

The Australian Notifiable Data Breaches scheme comes into effect this week — a new set of rules that will force businesses to be more honest with consumers. But, with the scheme about to commence, critics argue the laws have serious shortcomings for both consumers and businesses, and Australia may have

robot, chalk, AI

The uptake of artificial intelligence in business has been sluggish. However nearly half of the CIOs surveyed by Gartner said they have plans to implement the technology and those that already had shared some key AI lessons. “Despite huge levels of interest in AI technologies, current implementations remain at quite

Marketers still need to get a lot smarter when it comes to attribution. Current understanding of the issues remains limited, and it is a problem that is undermining confidence in the industry, according to Matt Prohaska, CEO and Principal of Prohaska Consulting. “Too many marketers still keep score from their

Globally the number of online gamblers is set to nearly double to 684 million by 2022 and online wagers will top $1 trillion, according to research from Juniper. The surge will be driven by expanding online casinos and digital products, both aided by loosening regulations, according to the white paper,

One of the most powerful people in advertising says digital platforms need to lift their game to regain consumer trust and that the secret is out about the sordid state of the digital advertising supply chain. Unilever CMO Keith Weed said the advertising giant would prioritise investing in “responsible platforms”