Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

There is no need to wait for flawless data systems or technology in order to gain valuable customer insights and generate real returns, according to a recent article from McKinsey and Company. The article, titled ‘Capturing Value From Your Customer Data’, said that many companies might already have the data

Businesses are now firmly focused on delivering exceptional customer experiences, but there remains a lag in organisations’ ability to do so. That’s a key finding from a recent report from Econsultancy, in association with Adobe. “Despite the continued focus on customer experience, organisations are not building their data and analytics

With the overwhelming majority of executives identifying customer experience as a top priority for CEOs, McKinsey & Company have identified four pillars of great customer experience performance. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject matter expert Courtney Hunt PhD.  Places are

Missouri-based face scanning start-up EyeVerify has been acquired by Ant Financial, the financial affiliate of Chinese ecommerce giant Alibaba. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject matter expert Courtney Hunt PhD.  Places are strictly limited. It’s another sign

Android Pay

Companies that rewire their operations around the customer will gain a competitive advantage that adds significantly to the bottom line. And all in a relatively fast time frame, according to McKinsey & Company. In a report called‘The CEO Guide to Customer Experience’  the management consults argue that customer experience leaders see revenue

Message to Old White Men – Companies with more diversity in their leadership teams make more money. That’s the bottom line, fellas. This week saw the launch of Harvey Nash Engage program, which is aimed at broadening the diversity debate beyond gender to include a much wider issue of inclusiveness. In doing

Live video

Brands are entering the age of video first, says Lori Wright, chief marketing officer of video conferencing company BlueJeans. The transition will present new challenges and opportunities for businesses, and is already well underway she said as BlueJeans launched its new Facebook live video platform this week. “We’re at a

programmatic Asia Pacfic

The real opportunity for programmatic advertising has not been realised in the wider APAC region, with too many brands still engaging in blind buying and poor media optimisation practices. According to a recent report from SpotX, programmatic video will be critical for brands in gaining a foothold in growing APAC markets. Which-50 and

Nine Entertainment Co today released a statement confirming the acquisition of CarAdvice, an online publisher of automotive editorial content. Nine will take a majority stake immediately, with a path to 100 per cent ownership within three years. According to Nine, the acquisition marks the beginning of its next stage of

Digital credit risk

Digitising credit risk management allows banks to withstand new pressures and create value, according to a report by McKinsey and Company. The report also suggests digital risk management will be the industry standard in five years. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead