Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Japanese company Rakuten has announced they are developing their own cryptocurrency and blockchain platform. The company will convert its current $9 billion dollar loyalty program into the new currency – Rakuten Coin. The step is part of Rakuten’s ambition to become the leading global membership program, according to Rakuten Inc

Amazon’s Australia launch hasn’t deterred local retailers from using Amazon Web Services (AWS) or created any tension, according to the cloud provider, in fact it has accelerated the technology conversation. The direct retail competition posed by AWS parent company Amazon.com reportedly led several of America’s largest retailers including Walmart and

The financial services industry is being “reshaped” by digital savvy fintechs and large tech companies, according to a report from Capgemini. But fintechs still need traditional financial firms to survive, the report said. The Capgemini World FinTech Report 2018 found fintechs are redefining the customer journey by responding to customer

According to a new report from Adobe, APAC organisations are more than twice as likely as their North American counterparts to invest significantly in digital upskilling. The region is also the more open and enthusiastic about AI, according to the report. 34 per cent of APAC organisations said they will

2018 marks 10 years since Rio Tinto began using autonomous mining trucks. The trucks are part of what Rio Tinto calls “the mine of the future” – a concept around innovation and reinvention to ensure the company survives and thrives in periods of change. Former Rio Tinto CEO, Sam Walsh,

Mark Lavelle, Magento CEO

There are few if any organisations left untouched by digital transformation, according to the CEO of ecommerce platform Magento, Mark Lavelle. He argues digital transformation is now an issue for everyone and organisations doing it well were following a pattern for success. “What’s happening now in digital transformation is impacting

Transferring sales to digital commerce channels boosts revenue, according to a Deloitte Access Economics report released today. A five per cent shift of customer purchases to digital channels generates a 3.5 per cent boost to revenue growth, the report said. That revenue boost is one of the reasons organisations are

Australian retailers will likely struggle to match Amazon’s efficiency but they can make up for it in customer experience, according to Adore Beauty CEO Kate Morris. “[Amazon] are about efficiency, not love. You can’t beat them on efficiency because that’s their thing, that’s what they do. You can get pretty

social media, mobile, smartphone

The Cross Channel Campaign Management (CCCM) market is still growing but five vendors stand out, according to a new Forrester Wave report. The “leaders” category includes Adobe, IBM, Oracle, SAS and Salesforce in the Forrester Wave Cross-Channel Campaign Management Q1 2018 report. In a seperate Forrester report, Adobe and Salesforce

The enterprise marketing software suites (EMSS) market has begun to consolidate, according to a new report from Forrester which also evaluated the market’s top vendors. Adobe and Salesforce came out as the top overall vendors. More than half of global marketers at B2C enterprises have already adopted EMSS with another