Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Google, Amazon, Facebook and Apple: or as the shorthand goes, GAFA. They are the four great global dotcoms against whom other aspirants are often measured. In this video interview with Which–50 Editor-in-Chief Andrew Birmingham, Atlas Trend cofounder, Kevin Hua describes the highlights for each of their recent quarterly results. As an Amazon

Board meeting

The level of digital upheaval is growing around the world with a big increase in the number of board members who believe their organisations are being disrupted.  41 per cent of directors, up from 31 per cent last year, acknowledged the impact in the Harvey Nash/Alumni board report, released in London

Less than 0.5 per cent of the data currently generated by organisations is actually being used. That’s according to Microsoft’s corporate vice president of industry, Toni Townes-Whitley. Those who can harness the untapped data through digital signals stand to be the winners in a digital economy, she said. “It’s Microsoft’s

How does a yearly work email count in the single digits sound? According to Amir Shevat, head of developer relations at Slack, that is where we’re headed. It’s part of a shift to Conversational Interfaces which are the future of communication and the next big technology race, he says. “We

Amazon Alexa

Amazon’s voice activated assistants ‘Alexa’ could mean big trouble for brands and other tech giants, according to Chris Messina, the man who invented the hashtag. Speaking at the Web Directions Summit in Sydney, Messina said voice activated technology and personalisation was fundamentally changing communication, including how consumers perceive brands. Download

smartphone, mobile

The average Australian smartphone owner has 29 apps installed but uses only five different apps per day, according to a PayPal report. The tough competition for user attention means businesses need to do more than re-skin their website, according to the payments giant. “Nearly half (48 per cent) will delete

Incumbents that have been able to reinvent themselves in the digital age are in a position to own a bigger slice of the market they operate in than digital insurgents. While digital natives are often singled out as the disruptors threatening market share, incumbents embracing digital potentially pose a greater

An Australian senate inquiry into the digital delivery of government services is currently underway following a series of high-profile digital failures and mounting political pressure. The inquiry, which will examine “strategies for whole of government digital transformation”, puts the spotlight on the Australian public service’s ability to bring itself into

Banks which focus on building much better customer experiences through digital will emerge as winners in the ANZ market, according to a new Forrester report. Incrementalism is not the way to go, instead its time to fire up the Packer-Whackers. “Tomorrow’s winners will be those that use digital technology to

California based company Cognoa is using machine learning to detect cognitive disorders in children up to 13 months earlier than traditional diagnosis methods. The company’s VP of data science, Halim Abbas, told Which-50 a machine learning approach is ideal for detecting developmental delays. Sign up for Which-50’s Irregular Insights newsletter