Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

The Office of the Australian Information Commissioner has announced it is conducting a formal investigation into Facebook following the Cambridge Analytica scandal and the possible unauthorised use of Australian Facebook users’ data. Facebook admitted today that the data of up to 87 million people – including 311,127 Australians – may

Facebook’s ANZ managing Director, Will Easton, has apologised on behalf of the company for any “concerns” stemming from the Cambridge Analytica scandal. “On behalf of Facebook, I think we want to apologise, and I certainly want to apologise, for any concerns the last week has provided for you guys in

Research by Unisys suggests Australians are much more willing to deal with governments through digital channels then they were two years ago. And interestingly, many Australian citizens believe government departments already share data on them, according to the research. The Unisys Connected Government Survey, to be released tomorrow, found that

The hype around blockchain is just getting started. According to forecasts from Gartner, the technology is at the beginning of its hype cycle and will clear the trough of disillusionment by 2024. “The forecast would indicate that the Peak of Inflated Expectations will occur in 2020 and that the Trough

It had to happen eventually. The Facebook/Cambridge Analytica scandal has hastened the inevitable backlash against rampant data collection and micro-targeting online. And it’s threatening to deliver a wave of regulation behind it. Sign up for Which-50’s Irregular Insights newsletter The story first broke as a result of a joint investigation

Delivering personalised customer journeys across offline and online channels is a challenging prospect for marketers. But the challenge is often compounded by the ageing technology at their disposal, according to Dotmailer founder and president, Tink Taylor. “Rapid technological growth has made it increasingly difficult for businesses to separate their marketing

PwC is Australia’s most desirable employer, according to Linkedin’s 2018 top companies list. That makes it two years running for PwC as the top place Australians want to work, according to the professional networking site’s rankings. The Commonwealth Bank is second in 2018, up from fourth last year. Deloitte rose

A woman has died after being struck by one of Uber’s self driving cars in Arizona. The incident is the first fatal autonomous vehicle accident involving a pedestrian. The Uber vehicle was operating in autonomous mode with a driver behind the wheel when it struck a pedestrian in the US

Reports surfaced this month that the Commonwealth Bank is facing legal action over the accessibility of its point of sale eftpos machine known as Albert. The news stands as a stark reminder that even the biggest companies, those with resources, compliance expertise, and — according to the CBA — the

Digital Asset Management (DAM) is fast becoming essential for retailers trying to align around the customer, according to a new Aprimo white paper, which argues DAM can strengthen and unify messaging. “At the highest level, digital asset management lets brands create, manage and deliver engaging and personal experiences across channels,”