Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

American CEOs are wary of the world’s most famous cryptocurrency Bitcoin, according to results from a survey held at a Yale CEO Summit. They’re also embarrassed by President Donald Trump’s performance after almost one year in office. The survey occurred during the Yale School of Management’s Chief Executive Leadership Institute

Ride sharing is often hailed as a way to reduce congestion and complement public transport. But new research suggests ride hailing companies like Uber may be producing a net increase in kilometres driven and undermining public transport. Sign up for Which-50’s Irregular Insights newsletter A UC Davies research report [PDF]

retail, fashion, ipad, tablet,

Retailers expect to be big winners following the rollout of open banking in Europe. According to an Accenture study, retail companies “could become the face of everyday financial transactions” when open banking payment systems come into effect in January. Sign up for Which-50’s Irregular Insights newsletter The Revised Payments Services

Google Glass New York

Never pitch a prediction story to Which-50. Ever. Sadly this lesson is forgotten every year, and we are assailed by companies who feel compelled to issue vague buzzword-laden prophesies so bland they would make a Delphic Oracle blush with embarrassment. It’s never easy to pick through the entrails of the

The American Federal Communications Commission (FCC) has voted 3-2 to repeal net neutrality rules – a 2015 Obama administration policy which prevented American ISPs from slowing or blocking websites. Critics argue the decision opens the way for ISPs to create a ‘pecking order’ for websites and corporations. Certain websites and

Marketers are still struggling to elevate the role they play within the organisation, according to a new whitepaper from Marketo. The report called Can You Demonstrate The Value of Marketing? revealed that many marketers find it difficult to demonstrate their contribution to revenue. In many cases marketing teams are seen

The world’s premiere basketball league has announced it will begin live streaming games from their minor league on Twitch starting December 15th. The G League is considered a “research and development laboratory” for the NBA and often experiments with new rules, formats and content delivery. Sign up to Which-50’s Digital

More and more Australian consumers are turning to digital for their home improvements. According to News Corp-backed startup, Hipages, two million people have used their mobile app to hire a tradesperson, generating $2.4 billion worth of job value this year. The company announced a 37 per cent year-on-year growth based

Marketing leaders are increasingly measured by their contribution to their company’s revenues and less on traditional campaign metrics. However, a significant number still struggle to define and validate the level of their contribution according to a new study of over 400 local marketers. The Marketo research report called  “Can You Demonstrate

While Australia’s banks may be focussing their attention on an impending royal commission, another potential disruption looms. Open banking promises to set free customer data and invite a host of new financial players into an industry starved of competition. It’s a system already gaining traction in the UK, Europe and