Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

earth, digital, globe, world

Cheetah Digital today announced its first local data centre, allowing Australian users of its marketing software to store their consumer data onshore. Keeping data in Australia improves latency and security, according to the company which counts customers in several countries. The martech business says consumers’ awareness and attitude towards data

google hq

The ACCC is seeking input on the upcoming mandatory code of conduct between US tech giants Google and Facebook and local news media, exploring issues from what constitutes news and “quality journalism” to how a bargaining model, remuneration and enforcement might work. Stakeholders have until June 5th to make their

The way ads are bought and sold online appears due for an overhaul, after a landmark UK study revealed around half of the money advertisers spend online programmatically never reaches publishers. In this week’s Minicast, Which-50 journalist Joseph Brookes discusses the findings from the ISBA Programmatic Supply Chain Transparency Study

Australian workforce on-demand training platform GO1 has raised US$40 million in Series C funding led by Seek and US VC firm Madrona Venture Group. GO1 says the recent boom in remote work has tripled demand for its online learning platform. Salesforce’s venture arm joins existing investors M12 – Microsoft’s venture

The “millennial mindset” is extending beyond its namesake demographic in the insurance industry, putting increased pressure on incumbents, according to new research from Capgemini, which found laggards are at risk of being disintermediated.  Consumers are increasingly opting for insurance from big tech companies and product manufacturers, like Tesla for car

Facebook is seeking to distance itself from Google in the ACCC’s current adtech probe, saying it has incorrectly been lumped in with its fellow online advertising giant by the regulator. The tech giants do, however, share the same defence to the competition regulator’s ongoing inquiry: both argue the troves of

Google

European privacy advocates filed a formal GDPR complaint overnight about Google’s use of advertising trackers, alleging the tech giant is tracking phone users without proper consent through its unique advertising IDs. Google mandates that any developer uploading an app to the Google Play Store includes its Advertising ID capability. According

The programmatic advertising market is “ripe for reformation” after a landmark UK study revealed around half of the money advertisers spend never reaches publishers and around one third of the programmatic supply chain cost is “unattributable”. The report [pdf], prepared for UK advertiser industry group, the Incorporated Society of British

Stethoscope, X-Ray, healthcare

The digital tools NSW Health built out over the last half decade paid dividends when coronavirus hit Australia and created unprecedented challenges, the public health body’s CIO, Dr Zoran Bolevich, said today. Speaking at the Amazon Web Services Australian Summit, Bolevich outlined how telehealth and a SMS bot for coronavirus

Australian agtech The Yield has received another $11 million in funding from Japanese and German tech giants which will help it expand its product development and expand into international markets. The investment was led by Yamaha Motor Ventures, the Silicon Valley-based investment arm of Yamaha Motor Co, while The Bosch