Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Oracle now provides the best digital experience platform, displacing previous leader Adobe according to the latest Forrester Research Wave report. Oracle moves into top spot with the biggest portfolio and heavy cloud refactoring. Adobe lost marks for a lack of commerce functionality and “no significant PaaS”. Sign up to Which-50’s

The internet can be a vile place, but it’s particularly bad for women and minorities, according to a Norton study released today. 70 per cent of Australians now experience online harassment – a 20 per cent increase on last years figures, and the growing problem is worse for certain groups.

Those 140 characters were once an article of faith, but no more. Twitter is testing out a 280-character limit, according to a company blog post. It is an attempt to foster more tweets and less “cramming”, the authors said. The longstanding 140 character limit is a hangover from the app’s

Global Brands and advertising agencies who have dramatically decreased programmatic ad spend are seeing little to no negative effects, according to reports which have emerged throughout the year. So what is going on? The bottom line is that their success suggests that more forensic ad buying strategies can be spectacularly

Uber is learning the hard when that when you fly with the crows, you get shot with the crows. Having previously adopted a crash through or crash approach to regulation, it’s new CEO, Dara Khosrowshahi has expressed the need for self-reflection a letter to employees following the decision by Transport for

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A virtual assistant which aims to help users navigate the National Disability Insurance Scheme (NDIS) faces an uncertain future following reports that the projected has stalled. The ABC yesterday reported the rollout of AI assistant, known as ‘Nadia’ and voiced by Cate Blanchett, has been put on ice amid political

With Amazon’s entry to Australia looming, eBay is marking 18 years of ecommerce in Australia while rolling out new technology features and delivery guarantees to meet rising shopper expectations. Sign up for Which-50’s Irregular Insights newsletter Much has changed since the online auction site launched locally in 1999. The 40,00

Agile methodologies are the key to delivering flawless customer experiences, according to Aussie startup Cyara’s chief technology officer Luan Tran. In an exclusive interview with Which-50, Tran said the customer focus was driving the shift to agile but Australia is lagging. Sign up for Which-50’s Irregular Insights newsletter “A truly

A growing number of commercial vehicles will put further strain on large cities already grappling with congestion problems according to a new McKinsey report. “The need for change is urgent. With many more vehicles and people likely to hit the roads in future decades, the time to start preparing is

For digital laggards it’s time to enter crisis mode, according to a report from McKinsey and Company. Digital disruption is threatening the revenue of organisations that fail to adapt to digitisation, and the threat will only increase, the authors write. Sign up for Which-50’s Irregular Insights newsletter “Companies can ill