Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Live video

Brands are entering the age of video first, says Lori Wright, chief marketing officer of video conferencing company BlueJeans. The transition will present new challenges and opportunities for businesses, and is already well underway she said as BlueJeans launched its new Facebook live video platform this week. “We’re at a

programmatic Asia Pacfic

The real opportunity for programmatic advertising has not been realised in the wider APAC region, with too many brands still engaging in blind buying and poor media optimisation practices. According to a recent report from SpotX, programmatic video will be critical for brands in gaining a foothold in growing APAC markets. Which-50 and

Nine Entertainment Co today released a statement confirming the acquisition of CarAdvice, an online publisher of automotive editorial content. Nine will take a majority stake immediately, with a path to 100 per cent ownership within three years. According to Nine, the acquisition marks the beginning of its next stage of

Digital credit risk

Digitising credit risk management allows banks to withstand new pressures and create value, according to a report by McKinsey and Company. The report also suggests digital risk management will be the industry standard in five years. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead

team work

Google believes it has identified the five key elements that make a successful team through data and analysis of their own workplace. According to the tech giant, ‘Psychological Safety’ is certainly the most important element for an effective team. By examining over 180 of their own teams over two years,

New research from the Association for Data-Driven Marketing and Advertising (ADMA) and Oracle Marketing Cloud reveals how data-driven marketing and a focus on customer experience will change how the marketing chiefs of tomorrow operate. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by

Autonomous driving and driverless car concept and safety system symbol as a cast shadow of an auto with human hands and arms waving up as a metaphor for hands free autopilot computer technology in A 3D illustration style.

The driverless car revolution is revving up, with 10 million driverless cars forecast to be on the road by 2020. Which-50 and ADMA are introducing a one day classroom-based digital transformation education program for senior executives lead by visiting US subject matter expert Courtney Hunt PhD.  Places are strictly limited. According to

smart home

The Internet of Things (IoT) market in Australia is set to explode to $4b by 2020, according to a forecast by Telsyte. Australian households are expected to have 29 devices connected to the internet by the end of the decade, nearly tripling the current number of 11, the report says. Which-50

Bank branches and customers

Is the branch dead? Billions of dollars of banking real estate may hinge on the answer to that question. According to Elizabeth Robillard, author of the recently released Director’s report: Future Branches 2016 the answer is; “no, but it is changing.” Which-50 and ADMA are introducing a one day classroom-based digital

Having bubbled away beneath the radar these past few years, account based marketing (ABM) has burst into view in 2016. Which-50 reporters have attended nearly a dozen international marketing tech conferences since February this year and account based marketing has featured prominently in most of these. Last year it did not rate