Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Google, Amazon and several large adtechs are helping fund the spread of disinformation about COVID-19 by placing unknowing brands’ advertisements on websites with false claims about the pandemic, according to a new report. The Global Disinformation Index, a UK government-backed group seeking to combat the spread of disinformation online, published

Australians are increasingly concerned about the impact of COVID-19 and are spending nearly twice as much time online in search of answers, according to data released today. Online news consumption nearly doubled last week compared to the four previous weeks, according to Nielsen’s latest Digital Content Ratings. Overall time online

Late last year Gartner declared 80 per cent of marketers would abandon personalisation efforts by 2025 because of a lack of ROI and a rising tide of data regulation. The analysts argued many data and personalisation efforts were backfiring with consumers finally catching on to the trade off and rejecting

Nine could face a $420,000 fine from regulators if it does not improve its compliance with gambling advertising rules on its streaming platform. But gambling researchers are also concerned Australia’s new broadcast rules, which triggered the warning, may be diverting advertisements elsewhere online, where their impact is less understood. During

Technology leaders in every organisation need to understand the value and disruptive potential of open source code, and encourage their developers to work across different projects, according to Sam Hunt, APAC VP of GitHub, Microsoft’s US$7.5 billion open source hosting company.   Hunt told Which-50 open source software has become fundamental

Open Banking is scheduled to begin in July but its benefits won’t be felt by most consumers for at least two more years, according to Robert Bell, CEO of 86 400, a neobank involved in the current testing phase. Bell told Which-50 that 86 400, which already uses customers’ external

Data is supposed to be the bedrock of digital transformation, unlocking insights, efficiencies and even new business models. But new research suggests most Australian workers are not even able to utilise data, let alone generate additional value from it. Research from the Data Literacy Project – a joint initiative between

The debate over the future of screen scraping in Australia is being complicated by the slow roll out of Australia’s open banking regime, a data sharing system which would make the practice obsolete. Screen scraping occurs when consumers provide their banking username and password to a third party, such as

As concerns over the coronavirus pandemic grow, Australians are banding together on social platforms to share resources and mitigate the challenges of self-isolation. Medical authorities are also leveraging the platforms to disseminate information more quickly and credibly than in the past. Nextdoor, a social platform designed for neighbours in the

Children in Australia are being pervasively tracked when they go online without proper regard for their privacy or the risks of collecting their data, according to technology and privacy experts. Driven by a multibillion-dollar children’s advertising market, private companies are harvesting personal information to build psychographic profiles and data sets