Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

The Australian government, along with the US and UK, will ask Facebook to not proceed with its planned introduction of end to end encryption across its messaging services, arguing it poses a threat to public safety and will be exploited by child abusers. An open letter to Facebook CEO Mark

Four in five Australian small businesses see value in marketing but only 34 per cent are prioritising funds in their budget for it, according to Intuit, the software firm responsible for QuickBooks. New Intuit research found marketing is not being prioritised by small businesses and they are instead relying on

Global adtech MediaMath announced SOURCE, a new advertising “ecosystem” which promises to “clean up the digital media supply chain by committing to a 100 per cent accountable and addressable supply chain by the end of 2020”. Sign up to Which-50’s Digital Marketing Newsletter SOURCE, named so because it brings brands

Australia has lost its “cutting edge” in digital technology and innovation and is consequently missing out on hundreds of billions of dollars of economic growth and 200,000 jobs, according to the CSIRO.  The national science agency says to reclaim it the country needs to nearly double the digital innovation industries’

V2, an Australian startup which produces plant-based meat products, launched in Sydney last night. The company, which is backed by the CSIRO, is among a growing cohort of meat alternatives companies hoping to disrupt the meat production industry. While plant-based meat products are not new, v2 claims it has cracked

The CSIRO’s data and digital arm, Data61, today announced a research partnership with Australian cyber security company Penten to use artificial intelligence to create “cyber traps” and “decoys” as a cyber defence mechanism. Penten, a Canberra based company, will gain access to Data61’s AI expertise and begin researching “active defence”

Salesforce has the naming rights to what will be Sydney’s tallest building, a 53 storey $1.5 billion tower off Circular Quay. The CRM giant announced staff will begin moving into “Salesforce Tower Sydney” in “late 2022”. The move will put the $US130b software company squarely in real estate typified by

ANZ began dismantling hierarchies in 2018 as part of a move to agile, a way of working which favours “stand-up” meetings and “sprints” rather than traditional methods of delivery and management structures.  The practice is popular with tech giants and digital natives but ANZ was reportedly the first Australian bank

Australia fell one spot to 14th in a ranking of “digital competitiveness” for 63 nations, continuing a slide from being 9th in 2015 when the study began. Since then Australia has gone backwards on the study’s three main criteria: Knowledge, Technology, and Future Readiness. Australia is now in the bottom

Artificial Intelligence applications, once fully operationalised, require significant compute power and data storage. So while public cloud vendors offer enticing pricing models for AI as a service, when it comes time to move beyond experimentation it is often more cost effective to run the systems on premise. That is according