Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Cloud has achieved nearly total market penetration in Australia but maturity levels still have a way to go, according to researchers and executives at a media roundtable hosted by Oracle in Sydney this week. “Most organisations of more than 20 employees, you’ll struggle to find any who didn’t have any

The uptake of car sharing, ride-hailing services and autonomous vehicles is poised to further disrupt the automotive industry. A recent report from McKinsey & Company, ‘How shared mobility will change the automotive industry’, examined the potential effects and how players can position themselves for the change. Take our Which-50 reader

A McKinsey and Company report has identified four key common building blocks in operational change leaders. The report said that while each organisation’s journey to operational change will be unique, “successful transformations are all constructed with the same set of building blocks”. Take our Which-50 reader survey and go into the

We have the technology. According to a McKinsey report, technology is now at a point that marketers can effectively deliver real-time personalisation. The pay off they say is improved customer experiences and ultimately, real returns for businesses. Take our Which-50 reader survey and go into the draw for a chance to

google neo-nazi

Google’s month of March has gone from bad to worse. Analysts this week have put a dollar figure on the cost of the ongoing advertiser boycott. The blunder is forecasted to cost the tech giant $750 million. In February this year The Times revealed how some of the worlds largest

artificial intelligence in banking AI

It sounds counter- intuitive. Using artificial intelligence to generate a more human customer experience in banking. But according to Accenture and their recent report, ‘Accenture Banking Technology Vision 2017’, bankers believe AI will “revolutionise the way they gather information and interact with customers”. Take our Which-50 reader survey and go

growth, speed, winning, success

Growing a business does more than add value. It also ensures long-term survival, according to a recent McKinsey report, ‘Invest, Create, Perform: Mastering the three dimensions of growth in the digital age’. The management consultants say growth can now be conceptualised across several dimensions. While the need for top line


A jump in security spending is being driven by a new focus on enhanced detection and response capabilities, rather than prevention only techniques, according to Gartner. Gartner is forecasting worldwide spending on information security to reach $90 billion in 2017, an increase of 7.6 percent over 2016, and to top

There is no need to wait for flawless data systems or technology in order to gain valuable customer insights and generate real returns, according to a recent article from McKinsey and Company. The article, titled ‘Capturing Value From Your Customer Data’, said that many companies might already have the data

Businesses are now firmly focused on delivering exceptional customer experiences, but there remains a lag in organisations’ ability to do so. That’s a key finding from a recent report from Econsultancy, in association with Adobe. “Despite the continued focus on customer experience, organisations are not building their data and analytics