Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Brands are currently struggling with trust, as they confront the fast pace of digital evolution and the decline of trust itself within institutions. However, some are trying to reverse all the damage and get back to basics, according to Aarron Spinley, researcher and growth strategist, SAP. Whitepaper Download: The Trust

Australian cloud security, compliance, and governance company Cloud Conformity has been acquired by multinational cybersecurity firm Trend Micro for $US70 million. The Cloud Conformity solutions will be available through Trend Micro immediately, according to the company. Trend Micro says the deal will broaden its services to include security issues around

Oracle co-CEO Mark Hurd died Friday aged 62. He had been on medical leave since September 11 for unspecified reasons.  Hurd spent five years as an Oracle CEO, overseeing the company’s shift to cloud and a 37 per cent improvement in Oracle’s share price. He had previously led Hewlett-Packard and

Australia’s privacy watchdog, the Office of the Australian Information Commissioner, has released a draft document outlining the privacy guidelines for the upcoming Consumer Data Right (CDR). Sign up for Which-50’s Irregular Insights newsletter The guidelines cover consent, notifications, data use, data quality, and security, among other privacy issues raised by

Netflix fell 300,000 subscriptions short of its forecast in the US market and 200,000 short in global additions in the last quarter, missing growth targets for the second quarter in a row, according to Q3 results released overnight. The company has downgraded its forecast for total subscriber adds in 2019

Advertisers can now target realestate.com.au visitors down to their potential new suburb and property type after REA Group re-engineered its adserver. SAS, the adserver provider, has also upgraded the publisher’s latency giving advertisers access to live reporting of campaigns. Sign up to Which-50’s Digital Marketing Newsletter REA Group’s executive manager,

Open source software company Red Hat and long running analytics firm SAS have extended their partnership to create “best-in-class hybrid cloud analytics”. Today SAS announced it will deliver its analytics tools on Red Hat OpenShift, the company’s enterprise Kubernetes platform. Sign up for Which-50’s Irregular Insights newsletter Earlier this year

Optus is developing an AI application to automatically transcribe and analyse customers’ calls. The capability was debuted in America earlier this year as a live translation service but is currently being piloted as a tool to assist contact centre agents. “What that technology gives us is an ability to [do]

Needing to deliver a brand new IT project – Australia’s New Payments Platform (NPP) – within a tight timeframe, Heritage Bank turned outward for help. But rather than ask a consultancy or look for off the shelf products, the bank asked an open source software company for help. Australia’s largest

Microsoft Australia’s technology chief, Lee Hickin, today declared the company’s commitment to open source software while speaking at an event hosted by one time adversary and open source giant, Red Hat. Microsoft has evolved into an open source company as it transformed, Hickin said, and around half of the services