Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

If the merger of ad tech and martech enables more marketers to execute their own media buys, agencies will find themselves in an interesting position. The changing role of agencies was one of the key points of discussion during a recent roundtable hosted by Which-50 in Sydney, addressing the implications

Social media can be a valuable channel for organisations, but it needs to be approached the right way and many brands are getting into trouble, according to executives. “It’s one channel that they have very little control over,” said Jodie Sangster, ADMA chief executive officer. “Should something go wrong with

Talk of the ad tech and martech merger has been growing in volume for several years, often rather clumsily condensed to ‘mad-tech’, but how far along are we and what is really driving the merger? At a recent Which-50 roundtable some of Australia’s leading martech and ad tech executives discussed these issues,

Fintech companies are now providing consumers with higher levels of positive customer experiences than banks. That is according to the recent Capgemini World Retail Banking Report 2017, which states non-traditional firms are gaining acceptance and are better able to meet consumers raising expectations. “The new wave of digital banks and

Businesses that successfully apply artificial intelligence could increase profitability by an average of 38 per cent by 2035, according to Accenture. Sign up for Which-50’s Irregular Insights newsletter The consultants predict the introduction of AI could deliver an economic boost of US$14 trillion in additional gross value added (GVA) across

digital leadership

Digital customer care is not only a nice extra, it is a core expectation for today’s customer. According to a recent McKinsey report, customers expect a high level of digital service and “more and more are getting it.” Sign up to Which-50’s Digital Marketing Newsletter The report, authored by Jorge

Donald Trump, the results are in. According to some of America’s top CEOs you’re failing. The results from a survey at the annual Yale CEO summit indicate top US executives, government officials and academics have little to no confidence in the leader of the free world. Half of the respondents

Facebook uses a combination of AI, human expertise and government partnerships to keep terrorist propaganda off its platform. A blog post authored by Monika Bickert, Director of Global Policy Management, and Brian Fishman, Counterterrorism Policy Manager, details how Facebook uses artificial intelligence to keep terrorist content off Facebook, something the social

glossary

The customer experience is restructuring marketers’ mindsets and driving organisational changes. That’s the key takeaway from Salesforce research’s State of Marketing Report 2017, released today. The report is based on data collected from global marketing leaders and said in addition to the customer experience focus, “technology, particularly AI, is raising

The healthcare industry has not been spared from digital disruption. According to a report by McKinsey and Company, healthcare organisations are digital stragglers. However, successful transformation presents significant rewards and there are four keys to achieving it, the report says. Sign up for Which-50’s Irregular Insights newsletter The authors of