Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for Which-50.com and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Brands have a grip on the basics of email marketing but “need to move further afield”, according to research from dotmailer. The local portion of the research suggests Australian brands are also finding it difficult to deliver quality email experiences. Email marketing automation company, dotmailer, analysed 100 global ecommerce brands

Australians will now be able to join the 100 million Amazon paid members around the world. On Tuesday the ecommerce giant launched its local paid membership program, Amazon Prime,  offering customers free two day delivery on eligible products for an annual fee of $59. And as with Amazon’s cautious approach

Machine learning and big data will produce the earliest wins for organisations utilising emerging digital technology, according to Sehida Frawley, SAP ANZ head of Digital Business Services. However she cautions generating value and confidence in the technology will depend on an organisation’s resources, technology “ecosystems”, and trust. Intelligent enterprises effectively

Don’t delight, don’t innovate, and don’t correlate data – those customer experience strategies have very limited returns, according to Ed Thompson, Gartner VP and distinguished analyst. And he revealed that the gap between customer experience leaders and runners-up is growing substantially, with those on top being “disproportionately rewarded”. Speaking at

Every hour of every day a million little crimes are committed online. And every time it happens, hundreds of legitimate businesses all over the world, with boards and shareholders and mission statements — some of them publicly listed — put the proceeds of those crimes in their own pockets. They

The financial services industry, under pressure from fintechs, has turned its attention to the customer. According to research from Adobe, the industry is “catching up” on customer experience by focusing on data-driven marketing, personalisation and AI. Senior executives are looking to “master” these strategies and then leverage the vast amounts

Four years ago, just 12 per cent of Australian citizens and businesses filing intellectual property and trademarks did so using digital services. It was an unsustainable practice as consumers and organisations were increasingly going digital, and warranted a change to the government agency responsible – Intellectual Property (IP) Australia. LEARN: Register

Agile, customer-focused fintechs have disrupted the financial services industry in many ways forcing FSI leaders to take note. By offering innovative and frictionless financial experiences in a sector, which has historically been defined by the opposite, the insurgents are setting a new competitive benchmark. Richard Wheeler, Adcloud Specialist at Adobe

Human, robot, AI, ML

The Commonwealth Bank wants to take banking “back to the 70’s”, a time when “the branch manager knew who you were” and customer trust often kept them with a single bank for life. That’s the vision of Dr Andrew McMullan, head of customer decisioning at CBA. He also believes AI

Macquarie Bank’s digital team refuses to plan more than 90 days in advance for new digital products and services. In fact, they refuse to use the word “project”, instead opting for terms like themes, epics and features. The tactic is part of an effort to remain agile and be better