Joseph Brookes

Joseph Brookes

Joseph Brookes is a writer and content producer for and the Which-50 Digital Intelligence Unit. He has covered the impact of digital transformation on Australian businesses with a particular focus on the media, financial services and governments sectors. Joseph is also responsible for Which-50's multimedia products including the production of video, podcasts and animated graphics.

Mobile payment, eftpos, financial services, smartphone

Australian shoppers prefer to use non-bank cardless payments like Apple Pay and Google Wallet over the banks own offerings, according to a report from Roy Morgan. The research firm believes incumbents will need to collaborate more with fintechs and third parties to “keep up” in the evolving digital payments market.

Last year Chinese Agrifood startups raised $1.8 billion in 177 investment deals, according to new research from Agfunder. The majority of the investment occurred at the consumer end in the “eGrocery” segment. Agrifood refers to the food and agriculture industry, globally a multi-trillion dollar industry and the worlds largest employer.


Understanding the powerful Chinese government should be the top priority for Australian brands looking to move into the lucrative Chinese market, according to Blackmores executive director, Marcus Blackmore. The vitamin king told Which-50 prospective brands could “do well to copy some of the things we’ve done”. Chief among them, Blackmore

Data may not be on the balance sheet yet, but there’s nothing stopping organisations treating it like it is. That’s the view of Genevieve Elliott, general manager, data science and insights, Vicinity Centres, an Australian retail property organisation leveraging data and analytics.  “I’d love one day for it to be

Some of the tech industry’s biggest players are launching a new open data initiative, designed to improve the exchange of data between their platforms and applications. Adobe, SAP and Microsoft announced they will partner to develop a common approach to data exchange and a set of resources in a bid

Outgoing ABC chief Michele Guthrie believes there is no justification for her termination as Managing Director of the ABC and is considering her legal options, according to a statement released today. In the statement, Guthrie said she was “devastated” by the ABC Board’s decision to remove her today, roughly halfway

Adobe’s acquisition of Marketo makes strategic and financial sense, according to Gartner research director Chris Ross. In a commentary on the deal provided to Which-50 today, the Gartner analysts said both companies stand to benefit from the acquisition because of their complementary nature. And he said the hefty price tag

Alibaba Group revealed some of the retail technology it is pitching to Australian businesses in Sydney today at its E-Commerce Expo. The Chinese giant is attempting to entice more Australian brands into the lucrative Chinese market through its wide-reaching ecommerce platforms and retail technology, while also attempting to drive the uptake

Broken piggy bank, bank, disruption

Retail banks are feeling the pressure, according to Capgemini’s latest World Retail Banking Report. Customers are demanding smooth, personalised service – which banks struggle to deliver – while tech companies become an increasingly popular alternative, according to the report. Customer expectations was the clear disruptor of retail banking in 2018,

Salesforce has announced Einstein Voice, a new voice controlled feature for its CRM software. The voice enabled interface will allow users to conversationally update Salesforce by dictating commands to the Salesforce mobile app or a smart speaker. The voice capability is expected to be available in a pilot program around